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Ann Handley – Marketer, Writer, Wearer of Cool Glasses and All About Content

Ann Han­d­ley is all about con­tent. If it’s not worth say­ing, don’t say it and go out and find some­thing that is worth say­ing and that will sup­port your brand and mar­ket­ing efforts at the same time. As chief con­tent offi­cer for Mar­ket­ing­Profs it’s Ann’s job to get a han­dle on blog­ging, pod­casts, video and writ­ten con­tent and show her clients how to get the most out of their online mar­ket­ing strat­e­gy. She’s def­i­nite­ly a fig­ure worth watch­ing if you’re in media jobs. Where’d It All Start? Han­d­ley is a dig­i­tal vet­er­an, with over 13 years expe­ri­ence man­ag­ing con­tent and help­ing busi­ness­es and indi­vid­u­als devel­op rela­tion­ships with their clients through the clever use of infor­ma­tion. An alum­ni of Sim­mons Col­lege and for­mer free­lance cor­re­spon­dent at the Boston Globe and asso­ciate edi­tor at Banker and Trades­man, she’s also the co-author of ‘Con­tent Rules: How to Cre­ate Killer Blogs, Pod­casts, Videos, Ebooks, Webi­na­rs (and More) That Engage Cus­tomers and Ignite Your Busi­ness’ and she has a pas­sion for using emerg­ing new media tools and tech­nol­o­gy to devel­op and add val­ue. But how does she think mar­keters can make sure they stay rel­e­vant in a world that’s gone social and tech crazy? She…

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