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Why a Job at Hulu is Better than Netflix

Hulu is where you want to work heres why

Here is why a job at Hulu could be bet­ter than work­ing at Net­flix. Hulu is bring­ing on big brand names and exist­ing audi­ences to grow their sub­scriber base.  They just intro­duced live tv sta­tions and the top pay tv ser­vices. While Hulu’s 32 mil­lion sub­scribers put them in a dis­tant third to Netflix“s over 100 mil­lion sub­scribers and  Ama­zon’s esti­mat­ed 85 mil­lion keep in mind that Hulu is owned by the 3 of the largest media com­pa­nies in the world; The Walt Dis­ney Com­pa­ny, 21st Cen­tu­ry Fox, Com­cast, and Time Warn­er. Hulu is build­ing brand names which will bring over mil­lions of exist­ing cus­tomers as opposed to Net­flix which is spend­ing bil­lions on orig­i­nal shows and bet­ting big that they will work. For exam­ple 62% of Hulu sub­scribers watch Game of Thrones.  Now they can get their HBO through Hulu instead of their cable oper­a­tor. If you’re con­sid­er­ing work­ing at Hulu they have over 100 jobs avail­able nation­al­ly right now includ­ing jobs in mar­ket­ing, analy­sis, finance and tech­nol­o­gy. Rev­enue in 2016 was over $2 bil­lion dol­lars, up 33% from 2015 and is expect­ed to rise by anoth­er 20% in 2017 to $2.4 bil­lion dol­lars. In May Hulu added live…

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Which Video Streaming Providers will Survive in the Next 5 Years?

Which OTT Providers will Survive in the Next 5 Years?

There are many more OTT providers than you real­ize.  One ser­vice offers to pro­vide you with 600 chan­nels. A Mash­able arti­cle promis­es 33 Ways to Watch Free TV Online and of course there are the usu­al sus­pects; Hulu, Net­flix, Ama­zon Prime, CBS, Crack­le and the list goes on and on. By the way the indus­try term for Video Stream­ing is OTT for over the top. But Which Video Stream­ing Providers will Sur­vive and Why? In Secret For­mu­la to Win the OTT Race Kei­th Zubchevich talks about the impor­tance of qual­i­ty over quan­ti­ty.   But how do you mea­sure qual­i­ty? In our data crazed world most sure­ly the algo­rithm mas­ters will find a way. Some would say that qual­i­ty pro­gram­ming only comes from expe­ri­enced direc­tors and pro­duc­ers.  Some of the most suc­cess­ful shows like House of Cards and Home­land are cre­at­ed, writ­ten and pro­duced by sea­soned pro­fes­sion­als. It’s dif­fi­cult to guar­an­tee the cre­ation of lots of suc­cess­ful shows.  OTT providers will employ dif­fer­ent strate­gies to accom­plish this objec­tive.  Per­haps some OTT providers may opt to buy cable net­works and/or a cable com­pa­ny.  Per­haps Ama­zon will buy Com­cast. Are YouTube Stars Pro­fes­sion­al? Would you con­sid­er Michelle Phan, one of the longest sus­tain­ing YouTube stars…

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The Rumors Were Right – Jason Kilar’s Heading Out the Door

The Rumors Were Right – Jason Kilar’s Heading Out the Door

The rumor mill has been in over­drive regard­ing Hulu CEO Jason Kilar’s future since the end of sum­mer, but now the sus­pi­cions can be put to bed after he announced his depar­ture from Hulu. This may mean that new oppor­tu­ni­ties open up for those look­ing for media jobs. Kilar, who has held posts at NBC Uni­ver­sal and was pre­vi­ous­ly SVP of World­wide Appli­ca­tion Soft­ware at Amazon.com Inc where he was respon­si­ble for Amazon’s Mar­ket­place, will take his leave of the com­pa­ny he has helped grow from an indus­try joke (Hulu was, at one time, referred to by many as Clown­Co), to a busi­ness that can holds its own against the giants of movie and TV stream­ing, Net­flix and Ama­zon. Hulu raked in near­ly $700 mil­lion in rev­enue last year and Kilar, who has con­firmed he will leave the com­pa­ny in Q1 of 2013, will miss out on the launch of the Hulu Plus App. Hulu – A Com­pli­cat­ed Mix Although spec­u­la­tion sur­round­ing Kilar’s life-expectan­­cy at Hulu was rife back in August, many believe the process actu­al­ly start­ed in the Fall, when Prov­i­dence Equity’s stake was bought out by Hulu’s oth­er own­ers Com­cast, News Corp and Dis­ney. The trans­ac­tion allowed Kilar…

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Online Video Ads – Growing and Growing Until TV Advertising’s Gone?

Online Video Advertising

TV advertising’s lit­tle broth­er, the online video ad is grow­ing up fast and looks set to take on its big­ger, old­er sib­ling in a war that looks set to change the way adver­tis­ers talk to con­sumers for­ev­er. The online video ad mar­ket is cur­rent­ly worth a tidy $8.4 bil­lion, and while experts pre­dict­ed a bumper year for the TV ad mar­ket in 2012, the real­i­ty has proved to be very dif­fer­ent – although it is still worth $70 bil­lion. A lack­lus­ter per­for­mance of just 2% growth in 2012 has left the mar­ket in a vul­ner­a­ble posi­tion and wide open to attack from its more vig­or­ous and respon­sive online equiv­a­lent. With over 4.6 bil­lion online video ad min­utes watched by 180 mil­lion users in the US alone, the top five net­works includ­ing Google, San Fran­­cis­­co-based BrightRoll, Hulu, Adap.tv and Tube­Mogul streamed around 1billion ads each in June 2012. These impres­sive fig­ures come on the back of a recent announce­ment by the New York Times that TV view­ing by young adults is at an all-time low. Those seek­ing jobs in dig­i­tal or social media would be wise to bear these fig­ures and these com­pa­nies in mind when plan­ning their next career move.  …

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