A prominent executive in mobile marketing has offered some key advice to creatives holding media jobs in mobile advertising agencies: focus on customer experience. Writing in the online marketing news and information outlet iMediaConnection, Debora Lance (Executive VP and Managing Director of mobile marketing agency
Location-based social media startup Foursquare has finally released its new Windows 8 app, which interested social media managers and community managers may have caught a sneak preview of at the Microsoft BUILD conference in June last year. The app is now available from the Windows Store.
Candidates looking for media jobs may do well to consider the mobile advertising industry if they’re after a bright future. That’s certainly one of the implications of recent comments by Foursquare CRO Stephen Rosenblatt, who believes that advertisers who don’t embrace the burgeoning uptake of
Mobile advertising startup Celtra, which offers ad display technology and analytics, has just bagged another $4 million in investment, just two years after securing a $5 million Series A round back in January 2011. The current round was led by SoftBank Capital, whose managing partner Ron
Social media mining startup LeadSift is poised for major success if it can prove its unique software really does convert the social media leads it ferrets out into real sales for its clients. The Canadian startup, which is based in Halifax, is barely a year