Mobile advertising startup Celtra, which offers ad display technology and analytics, has just bagged another $4 million in investment, just two years after securing a $5 million Series A round back in January 2011.
The current round was led by SoftBank Capital, whose managing partner Ron Fisher will now join the startup’s board. Existing investors Fairhaven Capital and GrandBanks Capital also contributed to the new investment.
Creating ads without coding
In June, Celtra launched the third version of its unique “AdCreator” tool, a self-service mobile phones advertising platform. AdCreator 3 represented a major overhaul of the product and included new architecture and over 70 new features. It allows mobile advertising agencies to create ads on multiple mobile platforms without fussing away over coding, and enables different teams to collaborate on an ad. Advertisers can use it to incorporate features like Foursquare check-ins or Instagram photos in an ad.
And it’s clearly paying off. By the end of 2012, the company had seen revenue grow by 300 per cent on the same time in 2011, and it entered profitability in the third quarter of the year. That’s not at all bad for a firm that only came into the world in 2006. It’s also received accolades from some prestigious sources, including Clark Kocich, the Chairman of Razorfish. Celtra, he said, is “constantly innovating and pushing the industry forward” and, as a result, is “experiencing rapid adoption by advertising agencies”.
From small fry to big fish
SoftBank’s Ron Fisher said: “2012 was a watershed year for mobile advertising, and Celtra’s technology established the company as the uncontested leader in the rich media ad-serving space.”
Celtra’s co-founder and CEO was clearly jubilant about the new investment. He said:
“We are thrilled about this strategic investment from SoftBank Capital. It comes at a pivotal time for the company as we look to expand our footprint domestically and abroad. I am confident SoftBank Capital’s involvement will have a significant impact on our business as we enter into our next phase of growth.”
The firm plans to use the new funding to open up new opportunities in Japan and Asia more generally, as well as to bring product development processes to San Francisco.