Multiscreen advertising firm Flite capitalizes on mobile-driven surge toward HTML5 with revamped Design Studio for HTML5 ads
PeoÂple with media jobs in mobile adverÂtisÂing can probÂaÂbly rememÂber 2007, when HTML5 was seen as a young preÂtender to the throne occuÂpied by Flash. But San FranÂÂcisÂÂco-based mulÂtiÂscreen adverÂtisÂing comÂpaÂny Flite (which also has offices in New York and ChicaÂgo) intends to capÂiÂtalise on