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Tag Archives: Datalogix

Delve into the minds of others while being Datalogix’s Consumer Insights Manager

Delve into the minds of others while being Datalogix’s Consumer Insights Manager

How would you make a difference as Datalogix’s Consumer Insights Manager? They got started in the offline, transactional-data world. So they know better than anyone the power this information has in delivering meaningful results for marketers: the ability to target, to measure, and to optimize

Datalogix feeds offline purchase metrics to online social networks and raises $45 million to expand its product

There’s a little problem with analog advertising on social media: businesses are getting sick of spending money on it when they have no idea whether it’s actually driving sales, and social media sites need to prove ROI if they’re to stand a chance of persuading