New DAA poll reveals most people don’t see ad targeting as a concern
As any busiÂness develÂopÂment manÂagÂer can tell you, there’s a lot of unease out there about the trackÂing that ad agenÂcies use to driÂve online adverÂtisÂing sales. Or is there? A new poll conÂductÂed by ZogÂby AnaÂlytÂics for the DigÂiÂtal AdverÂtisÂing Alliance (DAA) sugÂgests that,