JobÂbing prodÂuct manÂagers familÂiar with adverÂtisÂing tech will be aware that the rise of conÂtent marÂketÂing has posed a probÂlem for conÂvenÂtionÂal metÂrics. Before it emerged, most adverÂtisÂers were chiefly interÂestÂed in how many eyeÂballs and clicks landÂed on their ad, which made trackÂing the
RememÂber those conÂtent farms that floodÂed search engines with low-grade, link-baitÂed conÂtent marÂketÂing? Well, thanks to rapid changes in digÂiÂtal adverÂtisÂing and pubÂlishÂing busiÂness modÂels, they’ve become a good deal less prevaÂlent than they used to be. But as well-informed a tech prodÂuct manÂagers will
Here’s a quesÂtion to tax the gray matÂter of enterÂprisÂing tech prodÂuct manÂagers and chief revÂenue offiÂcers: how do you get your newÂÂly-launched tech comÂpaÂny to transÂform the 48 cents you have sitÂting in your bank account into well over $1 milÂlion in revÂenue in