Jobbing product managers familiar with advertising tech will be aware that the rise of content marketing has posed a problem for conventional metrics. Before it emerged, most advertisers were chiefly interested in how many eyeballs and clicks landed on their ad, which made tracking the
Remember those content farms that flooded search engines with low-grade, link-baited content marketing? Well, thanks to rapid changes in digital advertising and publishing business models, they’ve become a good deal less prevalent than they used to be. But as well-informed a tech product managers will
Here’s a question to tax the gray matter of enterprising tech product managers and chief revenue officers: how do you get your newly-launched tech company to transform the 48 cents you have sitting in your bank account into well over $1 million in revenue in