Measuring the effectiveness of native advertising looks set to get more efficient as analytics startup SimpleReach bags a huge Series A round. Analysis and prediction Jobbing business development managers will know that for most clients, an ad’s capacity to drive online advertising sales is the bottom
A leading creative has offered some sage advice to fellow creatives from online advertising agencies: whether you’re a copywriter on an art director, if you want to truly appeal to today’s hyper-connected, social consumer, drop branded content and learn to love true storytelling instead. Minds,
Canny business development managers eager to get the low-down on the hottest new developments in Adland might spend a little time familiarizing themselves with Ideal Media, a New York-based startup that takes an intelligent approach to native content advertising. Content promotion + content creation =
Ann Handley is all about content. If it’s not worth saying, don’t say it and go out and find something that is worth saying and that will support your brand and marketing efforts at the same time. As chief content officer for MarketingProfs it’s Ann’s job