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Chute is Shazam for your pictures.

Chute is Shazam for your pictures.

Visu­al Mar­ket­ing is the future. So how did Chute get so darn pop­u­lar and where did it come from? If you don’t know Gre­gar­i­ous Narain he is one of the co-founders and CTO of Chute, a com­pa­ny found­ed in 2011. Before that he was the vice pres­i­dent of prod­uct at Klout, there he helped estab­lish the Klout Score as the stan­dard for online influ­ence. Then you have Co-founder Ran­vir Gujral, who explains, “The best brands and pub­lish­ers in the indus­try are bring­ing user-gen­er­at­ed media alive and dis­play­ing it on their site, on their Face­book pages, in their mobile apps, or any­where their con­tent lives. With Chute, pub­lish­ers, brands, and appli­ca­tion devel­op­ers no longer have to re-invent the wheel every time they want to build func­tion­al­i­ty to cap­ture user-gen­er­at­ed media like pho­tos.” Back in its ear­ly start­up phase at Y Com­bi­na­tor, Chute made it easy for devel­op­ers to get pic­tures in their appli­ca­tions with a cloud-based back­end for image upload­ing, pro­cess­ing, mod­er­a­tion, third-par­­ty API inte­gra­tions, and user authen­ti­ca­tion. It also allows you to fil­ter con­tent by sen­ti­ment, pur­chase intent, geog­ra­phy, the most influ­en­tial con­tent cre­ators, and emerg­ing trends. Then you can upload the select­ed con­tent, with rights cleared if the brand…

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Percolate begins helping companies leverage user content

A vibrant, inter­est­ing and rel­e­vant social media strat­e­gy is at the fore­front of every business’s thoughts at the moment, and the ben­e­fits of suc­cess in this area can be huge.  If lim­it­ed man­pow­er, and resources are avail­able, how­ev­er, man­ag­ing the strat­e­gy effec­tive­ly – and reap­ing these rewards — can be nigh on impos­si­ble.  A New York start-up, called Per­co­late, is look­ing to make life eas­i­er for any­one work­ing in a con­tent man­ag­er posi­tion, or want­i­ng to cre­ate fresh and inno­v­a­tive con­tent strate­gies.  The Man­hat­tan based com­pa­ny – which employs a ‘veg­etable strate­gist’ to encour­age employ­ees to eat health­ily, and has an open vaca­tion pol­i­cy – has expe­ri­enced sig­nif­i­cant growth over recent years, and is in the process of expand­ing its oper­a­tions to a UK office. Har­ness­ing user gen­er­at­ed con­tent Per­co­late already pro­vid­ed busi­ness­es with a way to man­age their over­all social media strat­e­gy and cre­ate unique and inter­est­ing con­tent, but it has just launched a ser­vice designed to help com­pa­nies grow and uti­lize audi­ence engage­ment with their brand.  The new fea­tures can ben­e­fit social media savvy busi­ness­es by encour­ag­ing their fol­low­ers to par­tic­i­pate and gen­er­ate con­tent that the busi­ness can then use for mar­ket­ing pur­pos­es.  A com­mon engage­ment strat­e­gy is to ask…

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