Visual Marketing is the future. So how did Chute get so darn popular and where did it come from? If you don’t know Gregarious Narain he is one of the co-founders and CTO of Chute, a company founded in 2011. Before that he was the vice president of product at Klout, there he helped establish the Klout Score as the standard for online influence. Then you have Co-founder Ranvir Gujral, who explains, “The best brands and publishers in the industry are bringing user-generated media alive and displaying it on their site, on their Facebook pages, in their mobile apps, or anywhere their content lives. With Chute, publishers, brands, and application developers no longer have to re-invent the wheel every time they want to build functionality to capture user-generated media like photos.”
Back in its early startup phase at Y Combinator, Chute made it easy for developers to get pictures in their applications with a cloud-based backend for image uploading, processing, moderation, third-party API integrations, and user authentication. It also allows you to filter content by sentiment, purchase intent, geography, the most influential content creators, and emerging trends. Then you can upload the selected content, with rights cleared if the brand requires it, to marketing channels using Workspace or other platforms.
Workspace being the company’s main product, it has the power to clear rights for visual content with consumer creators, handling the workflow, or engaging with fans at scale through automated posts. Marketers can use it to track images related to a given hashtag, or follow content uploaded to a brand’s website. Chute claims no one else has their level of sophistication when it comes to analyzing the visual universe.
As a visual marketer, every organization has to learn how to think visually, learn from their customers, and move at a high speed through an evolving landscape. Chute looks at the market and realized customers want to live in an image rich world. So they developed the tools to thrive in the visual revolution. They say “social media managers can use us for the brand lift, [monitoring] how competitor’s campaigns are performing” in comparison, he said, or Insights can be employed to find the most valuable sharers, the influencers. Also if a marketer is truly innovative the software can generate all sort of unique visual ideas.
Chute has the ability to compare images to an online storage service after they are taken. So once you install the app every new photo appears in the application. Then you just decide whether to share it, or save it on a remote server as they see fit. Good thing for when you break or lose your phone. The whole point is so the images never go to waste, since most just end up sitting on the phone going nowhere. You can also set it to immediately send to Flickr, Twitter, Facebook or any other online service. It also notifies other Chute users than you have new images, which can be rated and shared.
Things you should know, Chute is releasing an API, and Chute Ads can run as display ad units on any partner site. Chute Insights, coupled with Chute Workspace, enables marketers to quickly clear rights, amplify on social, or even put to work immediately on owned and paid channels. If you have any desire to make yourself a name in the digital media industry, getting yourself into a company like Chute is more than just wise. Let alone that you would be getting into the cutting edge of visual content promotion and aggregation.