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Nielsen Why You Want to Work at this Digital Transformation Organization -

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Is it Better to work at Buzzfeed or The New York Times?

Is it Better to work at Buzzfeed or The New York Times?

With over 5 bil­lion views and 80 mil­lion web­site vis­i­tors each month Buz­zfeed has become the news orga­ni­za­tion to beat.  How­ev­er over 75% of those views are due to con­tent being pub­lished on oth­er than Buz­zfeed prop­er­ties. Buz­zfeed, known for its non-tra­di­­tion­al approach to news with arti­cles like “These Are The 11 Most WTF Things Trump Actu­al­ly Said In A Wall Street Jour­nal Inter­view” was found­ed in Novem­ber 2006 by Jon­ah Peretti, John S. John­son III. and Ken­neth Lerer, co-founder and chair­man of The Huff­in­g­ton Post. With over 18 offices and 1,300 employ­ees Buz­zfeed has become a news orga­ni­za­tion that is chang­ing the way we see news. The biggest prob­lem The New York Times faces is the lega­cy of being a print news­pa­per.  The ques­tion is does that expe­ri­ence and exper­tise put them ahead of all the new “news” busi­ness­es or behind.  The New York Times web­site sees 78 unique vis­i­tors per month and their video views are not known, although they are uti­liz­ing more and more video on their web­site. As for syn­di­ca­tion Buz­zfeed has the New York Times beat with 75% of their con­tent being viewed else­where.  Again is it bet­ter to build the views on your own…

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How Many Ideas Do You Have? BuzzFeed needs a Deputy Editor pronto for the feed!

All about being a part of the buzz? BuzzFeed needs a Deputy Editor pronto for that feed!

Buz­zFeed Ideas is seek­ing a full-time deputy edi­tor to join their grow­ing team in either New York City or Los Ange­les offices. If you’re curi­ous Buz­zFeed def­i­nite­ly isn’t just a load of lists. It also does news, long-form fea­tures and videos.  But since it launched in 2006, Buz­zFeed has changed the dig­i­tal land­scape con­sid­er­ably. From region­al to nation­al and inter­na­tion­al media, everyone’s try­ing to imi­tate it for one sim­ple rea­son – what Buz­zFeed does real­ly does work. Buz­zFeed now has offices all over the world, includ­ing Lon­don, Mum­bai, Syd­ney and Paris. This posi­tion will report to the Exec­u­tive Edi­tor, Cul­ture and work with her on build­ing on the suc­cess of Buz­zFeed Ideas. They are look­ing for an edi­tor with three or more years of expe­ri­ence to help work with a diverse array of free­lancers and staffers on per­son­al essays on top­ics includ­ing sex and rela­tion­ships, race, iden­ti­ty, mon­ey and debt, sex­u­al­i­ty, aging, men­tal health, and death and mourn­ing, as well as cul­tur­al crit­i­cism on a wide range of time­ly sub­jects. They’re look­ing for some­one who has edit­ed estab­lished writ­ers but is also inter­est­ed in cul­ti­vat­ing new voic­es, who is a strong line edi­tor but is also a mas­ter at restruc­tur­ing…

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Buzzfeed — to raise its most massive investment yet?

Six months ago, we were report­ing on Buzzfeed’s record-break­ing prof­its, as the native advertising/viral content/news site con­tin­ued relent­less­ly on its seem­ing­ly unstop­pable upward tra­jec­to­ry. Accord­ing to Ven­ture­Beat, rumor has it that it’s now con­sid­er­ing a fifth fund­ing round which just might be as high as $200 mil­lion. You don’t need to be a vet­er­an busi­ness devel­op­ment man­ag­er to appre­ci­ate that when your com­pa­ny inspires that kind of con­fi­dence amongst investors, it’s turned into pure gold. A lit­tle tur­bu­lence The New York startup’s last fund­ing round was back in Jan­u­ary 2013, when it raised a com­par­a­tive­ly mod­est $20 mil­lion, bring­ing its total invest­ment at the time to $46.3 mil­lion. But savvy busi­ness devel­op­ment man­agers who’ve been fol­low­ing its recent progress care­ful­ly will know that it’s maybe over­sim­pli­fy­ing things to describe Buzzfeed’s progress sim­ply in terms of plain sail­ing. Things were look­ing fab­u­lous back in Novem­ber last year, when its for­ays into long-form jour­nal­ism and its list posts reached an audi­ence of over 130 mil­lion unique vis­i­tors. Fast-for­ward to this month, though, and it’s clear that the start­up has tak­en a cou­ple of hefty horse kicks recent­ly. For one thing, when it stopped pro­duc­ing so many inter­ac­tive quizzes – one of its…

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BuzzFeed, New York’s startup “media company for the social age”, looks set to double its revenues in 2014

Informed social media man­agers will be aware that New York start­up Buz­zFeed announced a record prof­it back in August. And the trend appears to be con­tin­u­ing – the com­pa­ny has recent­ly fore­cast rev­enues of around $120m for 2014, dou­ble the fig­ure for 2013.3 Even the most bat­­tle-hard­ened social media man­agers would con­cede that under the stew­ard­ship of its founder and CEO, Jon­ah Peretti (the same Jon­ah Peretti who co-found­ed the Huff Post), BuzzFeed’s progress has been impres­sive. An adver­tis­ing mag­net? The pro­jec­tion for 2014 is report­ed­ly depen­dent on the num­ber of adver­tis­ing deals the start­up man­ages to secure dur­ing the year; but in August, a NewsWhip study revealed that the van­guard online pub­lish­er had accrued 15.9 mil­lion likes, shares and com­ments on Face­book alone in a sin­gle month. Adver­tis­ers won’t need much per­suad­ing that Buz­zFeed is a pret­ty safe bet for reach­ing audi­ences. Big names like Toy­ota Motor Corp and GEC are already on board. Pub­lish­ing appeal­ing and engag­ing news con­tent, quizzes and lists online that are designed for shar­ing on social media, Buz­zFeed has fast become one of New York’s hottest social media star­tups. Peo­ple just love shar­ing its con­tent – and with lists like “The 29 Most Impor­tant…

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Is Native Advertising a Cover-Up or Cure for Bad Content?

Is Native Advertising a Cover-Up or Cure for Bad Content

Could Native Adver­tis­ing be a waste of mon­ey? “…you may not want to tell any­one but if my client has a great sto­ry to tell or some­thing inter­est­ing to say we can get it placed with jour­nal­ists. If they don’t have any­thing inter­est­ing to say they shouldn’t be mak­ing con­tent in the first place” stat­ed Kyle Mon­son, Con­tent Strate­gist and Chief Exec­u­tive of Knock Twice, a NY based PR and Con­tent Agency. Def­i­nite­ly a con­tro­ver­sial sub­ject at Paid­Con­tent Live, an event spon­sored by GigaOM, Native Adver­tis­ing, some­times called Brand Adver­tis­ing,  was despised by Andrew Sul­li­van, Edi­tor of The Dish, the recent­ly recre­at­ed online blog that eschewed adver­tis­ing to become a total­ly paid sub­scrip­tion based web pub­li­ca­tion. Andrew had no prob­lem con­sid­er­ing run­ning tra­di­tion­al ad units such as ban­ner ads but his opin­ion of  Native Adver­tis­ing was less than enthu­si­as­tic: “Native Adver­tis­ing is an absolute betray­al of the core prin­ci­ples of jour­nal­ism” Accord­ing to Wikipedia “Native adver­tis­ing is a web adver­tis­ing method in which the adver­tis­er attempts to attract atten­tion by pro­vid­ing valu­able con­tent in the con­text of the user’s expe­ri­ence.” Lewis D’Vorkin, Chief Prod­uct Offi­cer of Forbes defines Native Adver­tis­ing as “mar­ket­ing mes­sages that are part of the nat­ur­al flow…

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