So why is a computer being able to see be so darn important, I’ll tell you why, so advertisers can know exactly who you are, wherever you are, and send a highly targeted product advertisement at you through some pretty clever channels. Let’s imagine a
Does Augmented Reality have a future in mobile advertising? While some cynics in the tech world have their doubts, New York-headquartered Blippar begs to differ – and to push the technology further in mobile advertising, it’s just acquired Netherlands-based AR company Layar, whose platform extends
People with media jobs in mobile advertising agencies who frequent these pages will probably feel that it was only five minutes ago that we were reporting a big new update from Blippar, the lightning fast augmented reality mobile advertising platform based in New York and
Blippar, the London-headquartered augmented-reality mobile advertising startup which opened its first US office in New York last year, has just launched a major update that soups up its speed and brings additional social sharing features for its users. Faster and more shareable Launched in London in
The UK-based augmented-reality advertising startup ‘Blippar’, which was launched in 2011, has just celebrated its first anniversary in the U.S. – and it’ll excite the interest of innovation-hungry art directors and account managers working in traditional advertising agencies. The startup’s total of 3 million users