No matÂter how creÂative an art direcÂtor you may be, or how talÂentÂed an account manÂagÂer, if your digÂiÂtal ad placeÂments aren’t right, your flare and skill will remain under a bushel. But New York’s fledgÂling adverÂtisÂing startÂup ClickÂit DigÂiÂtal is poised to bring an end to that
NewÂbie art direcÂtors or account manÂagers in Adland can always use a litÂtle sage advice. ThankÂfulÂly, one of the wisÂest, David DroÂga, founder and creÂative chairÂman of one of the USA’s most sucÂcessÂful young agenÂcies, New York-based Droga5, has been sharÂing his views about the
Here’s a chalÂlenge for a creÂative art direcÂtor: your account manÂagÂer asks you to find a way of makÂing it a cinch for mass brands to adverÂtise their seriÂousÂly cool clothes through your agency and then tells you to come up with a killer idea
You don’t need to be a vetÂerÂan art direcÂtor to appreÂciÂate that if a brand new ad shop gets backÂing from the InterÂpubÂlic Group, the chances are it’s got someÂthing speÂcial to offer. In a land of agency Goliaths, fledgÂling shop O’Keefe, ReinÂhard & Paul
The biggest adverÂtisÂing comÂpaÂny in the world, WPP PLC, has just announced a 0.5 perÂcent cut in its 2012 revÂenue foreÂcast, even though its first-half profÂit rose. The Wall Street JourÂnal reports that the adverÂtisÂing leviathan believes its annuÂal revÂenue will now be less than the