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Tag Archives: Art director

David Droga shares his views on what works in advertising

New­bie art direc­tors or account man­agers in Adland can always use a lit­tle sage advice. Thank­ful­ly, one of the wis­est, David Dro­ga, founder and cre­ative chair­man of one of the USA’s most suc­cess­ful young agen­cies, New York-based Droga5, has been shar­ing his views about the

WPP PLC shaves 0.5 percent off annual revenue forecast

The biggest adver­tis­ing com­pa­ny in the world, WPP PLC, has just announced a 0.5 per­cent cut in its 2012 rev­enue fore­cast, even though its first-half prof­it rose. The Wall Street Jour­nal reports that the adver­tis­ing leviathan believes its annu­al rev­enue will now be less than the