No matter how creative an art director you may be, or how talented an account manager, if your digital ad placements aren’t right, your flare and skill will remain under a bushel. But New York’s fledgling advertising startup Clickit Digital is poised to bring an end to that
Newbie art directors or account managers in Adland can always use a little sage advice. Thankfully, one of the wisest, David Droga, founder and creative chairman of one of the USA’s most successful young agencies, New York-based Droga5, has been sharing his views about the
Here’s a challenge for a creative art director: your account manager asks you to find a way of making it a cinch for mass brands to advertise their seriously cool clothes through your agency and then tells you to come up with a killer idea
You don’t need to be a veteran art director to appreciate that if a brand new ad shop gets backing from the Interpublic Group, the chances are it’s got something special to offer. In a land of agency Goliaths, fledgling shop O’Keefe, Reinhard & Paul
The biggest advertising company in the world, WPP PLC, has just announced a 0.5 percent cut in its 2012 revenue forecast, even though its first-half profit rose. The Wall Street Journal reports that the advertising leviathan believes its annual revenue will now be less than the