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I hope you don’t work in AOL’s Advertising Sales Department because you’re screwed!

I hope you don’t work in AOL’s Advertising Sales Department because you’re screwed!

AOL has recent­ly announced that it would be lay­ing off a min­i­mum of 150 “hard­work­ing” folk on their adver­tis­ing sales team. Why do you ask are they dump­ing all these peo­ple? You guessed it, they are being replaced with com­put­ers that will use pro­gram­mat­ic adver­tis­ing. No more human sales peo­ple. They are also squeez­ing their sites TUAW and Joys­tiq into Engad­get, both of which became acqui­si­tions in 2005 of Weblogs which had oper­at­ed almost 90 blogs. AOL claims there is noth­ing to wor­ry about as far as their adver­tis­ing clients are con­cerned, the move towards automa­tion was to improve their work­ing rela­tion­ships. Well the proof is in the pud­ding, we’ll find out soon enough if this turns out to be a cat­a­stro­phe. Any­one with half a brain has become cog­nizant of the fact that tech­nol­o­gy and media have basi­cal­ly become inter­twined. Con­sumers have become more dynam­ic in their inter­ests and how they respond to things. In a memo from AOL post­ed on Busi­ness Insid­er, Bob Lord, pres­i­dent of AOL states “We’ve made it our mis­sion to sim­pli­fy the inter­net for con­sumers and cre­ators with cul­ture and code… We are com­mit­ted to pro­vid­ing brands and agen­cies with best in class con­tent…

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