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New York-based mobile ad startup StartApps boosts in-app advertising bucks with 3D innovation

New York-based mobile adver­tis­ing plat­form Star­tApp is going 3D, a move which should come as lit­tle sur­prise to any­one hold­ing media jobs in mobile adver­tis­ing agen­cies. Feel­ing the mobile pulse Let’s be more spe­cif­ic: Star­tApp, which was found­ed in 2010, has kept a keen eye on devel­op­ments in mobile phones adver­tis­ing from the out­set, and like every­one with media jobs in this sec­tor, it’s noticed that mobile app con­sump­tion is bur­geon­ing, over­tak­ing web brows­ing in 2011 and poised to over­take TV view­ing time too. The num­ber of peo­ple using mobile apps has leapfrogged by 35 per cent since last year, reach­ing 127 min­utes per day as opposed to just 70 min­utes spent surf­ing the Web (a con­trac­tion of 2.4 per cent).  But there’s a conun­drum here, which is exer­cis­ing app devel­op­ers and entre­pre­neurs alike: how to make mon­ey out of this rip-roar­ing take-off in mobile app usage? Gart­ner fore­casts that mobile app down­loads will total 309 bil­lion by 2016. But 93 per cent will remain com­plete­ly free. So how to make a buck? Star­tApp thinks it may have a lucra­tive answer: the 3D App­Wall, which effec­tive­ly tur­bo-charges in-app ads giv­ing them a vibrant new lease of life. And it couldn’t…

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Mobile advertising gap widens between Android and iOS

A new report from mobile adver­tis­ing tech com­pa­ny Velti reveals that Android’s mobile ad share has dropped again this year, falling from 41 per cent in May 2012 to 36 per cent in May 2013. The “state of mobile adver­tis­ing” report reveals that, over the same peri­od, mobile ad share leap-frogged for iPhone and iPad – up from 20.4 per cent to 27.5 per cent and from 13.4 per cent to 17.1 per cent respec­tive­ly. Apple launched its new iPhone 5 to a blaze of pub­lic­i­ty dur­ing this peri­od, and it alone account­ed for 7.9 per cent of all the ads shown on Apple mobile devices. By con­trast, the Galaxy SIII from Sam­sung, which sold over 30 mil­lion units in the first five months after its launch in May 2012, only mus­tered 2.3 per cent of total impres­sions. A real mobile adver­tis­ing trend? Any­one hold­ing media jobs in mobile adver­tis­ing agen­cies will be curi­ous about what this trend real­ly rep­re­sents.  The year-on-year fig­ures sup­plied by Velti, it claims, “pro­vide a high­ly accu­rate pic­ture of the mar­ket”, reveal­ing key insights into how dif­fer­ent mobile devices are being used by con­sumers. Giv­en that the data was col­lect­ed from a sam­ple size of…

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Samsung announces shift from Android to Windows 8 for new generation tablet

Sam­sung is jump­ing ship, shift­ing from Google’s Android OS in favor of Microsoft’s Win­dows OS. The changeover was on dis­play at the Euro­pean elec­tron­ics trade show in Berlin this week, when the South Kore­an mobile leviathan unveiled two new Win­­dows-pow­ered gad­gets. Show­cas­ing a gleam­ing new 10.1‑inch tablet run­ning on Win­dows RT and a 5.8‑inch Win­dows 8‑based smart­phone, the com­pa­ny announced that the devices will be on sale lat­er this year, although no prices or dates were released.  But mobile adver­tis­ing agen­cies are gear­ing up for a busy sea­son in lieu of the announce­ment. Why the shift from Android?  Just men­tion­ing those two names in the same sen­tence hints at the answer.  As the Wall Street Jour­nal reports, last week’s U.S. fed­er­al court ver­dict was bruis­ing for Sam­sung not sim­ply because it land­ed a wal­lop­ing $1.05 bil­lion for dam­ages on the firm, but because it wiped an eye-water­ing $12 bil­lion off the share val­ue, as investors got twitchy over the pos­si­bil­i­ty of anoth­er law­suit cen­ter­ing on its flag­ship smart­phone. Sam­sung seems to believe that the rul­ing has spot­light­ed Android users in gen­er­al.  Google stock prices have also dropped because of the asso­ci­a­tion with Android, although expert ana­lyst Wayne Rash has dis­missed…

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