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Tag Archives: Advertising

Mobile Advertising vs. Mobile Apps – Where Should I Work?

With over 30 per­cent of Amer­i­cans own­ing Smartphone’s, Mobile adver­tis­ing is a nascent and fast grow­ing oppor­tu­ni­ty, accord­ing to Busi­ness Insid­er. Mobile adver­tis­ing is a type of adver­tis­ing dis­played on phones or oth­er mobile devices such as iPads. There are sev­er­al dif­fer­ent types of advertising

AppNexus Has Too Much Money – Here’s Why

App­Nexus focus­es on cus­tomiz­able adver­tis­ing tech­nol­o­gy plat­forms and more than bil­lions of ads are clicked each day through their net­work. App­Nexus has raised more than $65 mil­lion in fund­ing and had slight­ly under $20 mil­lion in rev­enue in 2011. This year, their rev­enue is expected