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Cheil Worldwide Spends $50M to Go Global

Cheil World­wide solid­i­fied its glob­al pres­ence in the adver­tis­ing world with the $50 mil­lion pur­chase of North Car­oli­­na-based McK­in­ney. Accord­ing to Tanz­i­na Vega of the New York Times, McK­in­ney will keep its name, but with the pur­chase, the suc­cess­ful adver­tis­ing com­pa­ny becomes part of Cheil Amer­i­c­as. The New York Times quot­ed from an e‑mail state­ment from Cheil World­wide chief exec­u­tive, Nack-Hoi Kim. The pur­chase rep­re­sents the begin­ning of the “next chap­ter in the com­pa­ny’s trans­for­ma­tion into a glob­al net­work made of the best local ad agen­cies.” Cheil Seek­ing to Bol­ster US Pres­ence Mr. Kim con­tin­ued the e‑mail by explain­ing that “McK­in­ney is one of the best adver­tis­ing agen­cies in the world’s largest adver­tis­ing mar­ket. Their high­ly cre­ative, inte­grat­ed approach is rec­og­nized as the most effec­tive in the world.” McK­in­ney was for­mer­ly part of Havas, anoth­er glob­al adver­tis­ing hold­ing com­pa­ny, until 2008 when it bought itself back. Cheil was for­mer­ly owned by Sam­sung and has strug­gled to cre­ate a sol­id, vis­i­ble pres­ence in the Unit­ed States. Two Prize-Win­n­ing Adver­tis­ing Com­pa­nies Come Togeth­er If McK­in­ney was­n’t well-known to Amer­i­cans, all of that changed in April of 2012 when the com­pa­ny went up against Cul­ver City, Cal­i­­for­­nia-based WDCW LA (Wong Doo­dy Cran­dall, Wiener,)…

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Top 5 Media Sales Job Employment Sites

The reces­sion has hit, and numer­ous news­pa­pers and media com­pa­nies have closed down or are due to close down. Media sales jobs and oth­er media jobs with news­pa­pers and writ­ten pub­li­ca­tions have extra pres­sure being placed on them with the com­mon thread in most thoughts being that the news­pa­pers has a finite lifes­pan. Media sales jobs are chang­ing shape and are tak­ing their places in the online com­mu­ni­ty, along with many oth­er media jobs. How does this affect you, the media sales job hunter? Accord­ing to internetnews.com, if you are set to search through writ­ten pub­li­ca­tions to find your media sales job, then you might not find what you are look­ing for. Being that media sales jobs are now turn­ing towards the vir­tu­al world, it would make sense to search for them online. There are numer­ous online resources that can offer you a num­ber of options in terms of media sales job avail­abil­i­ty as well as diver­si­ty. Here are a few options that can offer you advice in media sales job search­es, as well as job oppor­tu­ni­ties: Adver­tis­ing Cross­ing – www.advertisingcrossing.com – Their mis­sion is to search for every avail­able media sales job out of 8000 job boards and offer…

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