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Mobile attribution measurement startup AppsFlyer launches AppsFlyer for Agencies

Mobile adver­tis­ing agen­cies have a new mea­sure­ment tool to play with in the shape of AppsFlyer’s new offer­ing, “Apps­Fly­er for Agen­cies.” An inte­grat­ed solu­tion for a frag­ment­ed mar­ket  Any­one with media jobs in mobile adver­tis­ing will know how dev­il­ish­ly com­pli­cat­ed it is to mea­sure user attri­bu­tion in this frag­ment­ed mar­ket; now, New York’s Apps­Fly­er has a dig­i­tal, last-mile solu­tion for them. The startup’s mar­ket­ing VP, Ran Avra­hamy, told Ven­ture­Beat jour­nal­ist John Koet­si­er that many agen­cies had been “left behind” in the brand stam­pede to mobile adver­tis­ing, large­ly because of “the lack of tools to oper­ate in this fast-grow­ing, frag­ment­ed mar­ket.” The fig­ures speak for them­selves: few­er than half of mar­keters present­ly use agen­cies to help gen­er­ate mobile app installs, and the chief rea­son is that agen­cies sim­ply haven’t had the exper­tise at their dis­pos­al – or the tools – to pro­duce the results. AppsFlyer’s answer? Here’s how its CEO Oren Kaniel described it in a recent press release: “Apps­Fly­er sim­pli­fies mobile mar­ket­ing for agen­cies, free­ing them from com­plex inte­gra­tions and mul­ti­ple SDK updates. We allow them to focus on their growth tar­gets with the best tools designed espe­cial­ly for the mobile envi­ron­ment.” It has to be said that anoth­er big…

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Mobile Advertising startup AdColony’s revenue run rate hits $100m milestone

AdColony, the mobile adver­tis­ing start­up that promis­es to deliv­er the best and sharpest mobile video ads on the plan­et, has hit a major mile­stone, which any­one with expe­ri­ence of media jobs in mobile Adland will agree is worth cel­e­brat­ing: its gross rev­enue run rate has now reached the $100 mil­lion mark. What’s so spec­tac­u­lar about AdColony’s progress is not sim­ply that it was only found­ed in 2011, but that its rev­enue for 2013 was a wal­lop­ing four times that achieved in 2012. Those razor-sharp, instant-play videos with zero load­ing times are clear­ly catch­ing on. Unique tech­nol­o­gy OK, this is gross rev­enue, which means that part­ners and pub­lish­ers have yet to take their cut but most peo­ple famil­iar with the world of mobile adver­tis­ing agen­cies will still con­cede that it’s a pret­ty impres­sive per­for­mance even so. The startup’s pro­pri­etary ‘Instant­Play’ tech­nol­o­gy reli­ably zaps those infu­ri­at­ing load-up delays that bedev­iled mobile videos of yore, and the high-qual­i­­ty images it pro­duces are devoid of chop­pi­ness and unwant­ed freeze-frames. The ads it cre­ates include “cards” which appear after tai­lor-made calls to action, such as Face­book “Like” requests and ‘click-to-buy’ but­tons. The AdColony net­work now reach­es in excess of 150 mil­lion unique vis­i­tors across the…

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AdColony — the startup aiming to deliver the best mobile video advertising experience on the planet

Back in 2008, few with media jobs in the fledg­ling mobile adver­tis­ing indus­try would have even thought about deploy­ing videos; but fast for­ward to the present, and it’s clear that both con­sti­tute gigan­tic mar­ket oppor­tu­ni­ties and the time for a fusion is ripe – a fusion that start­up mobile adver­tis­ing firm AdColony is already work­ing with. Load­ing time? What load­ing time? What a dif­fer­ence five years can make; in 2008, the chief rea­son why mobile adver­tis­ing agen­cies steered clear of video was because the load­ing time was just too frus­trat­ing for users; in 2013, that’s no longer the case. AdColony, which launched in 2011 and now has offices in New York, Seat­tle, Los Ange­les and San Fran­cis­co, aims to keep users in the apps it adver­tis­es on with a triple‑A con­tent expe­ri­ence. And thanks to its pro­pri­etary Instant­Play video tech­nol­o­gy, it’s suc­ceed­ing. Its high-res­o­lu­­tion videos have zero load­ing time. AdColony has an auda­cious vision: it aims to pro­vide noth­ing less than the best qual­i­ty mobile adver­tis­ing expe­ri­ence in the world with video, simul­ta­ne­ous­ly serv­ing adver­tis­ers, pub­lish­ers and con­sumers. And it’s doing so by deliv­er­ing high­ly engag­ing video expe­ri­ences that keep view­ers hooked on the con­tent. Short, sharp and savvy AdColony’s…

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