Yes, you have a chance to be the social media manager for the New York Yankees. If you’re a sport nut and a social media guru, you should be attacking this! Can you develop a comprehensive Social Media plan to encompass the entire New York Yankees organization and brand through Twitter, Facebook, Instagram, Tumblr, etc? The Social Media Manager is responsible for providing intelligent and creative marketing to assist in the progression of the organization’s Social Media strategy. Wanna play ball?
So who are the New York Yankees Looking for as a Social Media Manager?
Can you be the ONE?
Educate and cultivate across all departments that helps provide content and fan engagement. Proactively monitor the club’s social media channels for opportunities to engage current fans as well as potential new fans. You’ll be responsible for creating and managing brand voice consistent with organizational philosophies on new and existing Social Media platforms.
Research, develop and implement new social media opportunities and strategies. Consult on marketing plans, media plans, sponsorship sales proposals and non-baseball events. Monitor social media networks; manage the scheduling of posts and respond and communicate with fans directly.
Analyze social media mediums through monitoring tools and provide meaningful analytics regarding community growth and engagement. Provide competitive intelligence around competitors’ social activities. Identify, capture and create social media content. Respond to current trends in social media to develop an effective communications/marketing strategy.
Work with MLBAM to maximize and streamline social media efforts and strategies. Work with GM, field staff and players to develop and execute social media strategies designed to strengthen connection between unformed personnel and fan base.
What are the skills and qualities to land this gig in the bag?
Bachelor’s degree in Communications, Marketing or related field. Minimum of four years professional experience with social media platforms. Social media technical skills required, including Adobe Illustrator and Adobe Photoshop, Photography experience a plus.
Ability to recognize and identify sensitive/inappropriate topics, social issues and current events as they relate to the New York Yankees and Major League Baseball
Ability to work well within a team environment, offering assistance and support to team members whenever necessary. Proven ability to deliver tangible results within a short timeframe with limited resources. Requires continual attention to detail and high level of organization. Simultaneously manage a high level of detail across multiple projects, ability to multi-task and prioritize.
Excellent interpersonal, verbal and written communication skills. Proven ability to balance internal priorities with client expectations. Proficiency in Microsoft Office Suite (Word, Excel and PowerPoint). Flexible work schedule and the ability to work in an outside stadium environment
Just think of all the games you’ll be seeing.