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Barack Obama

Will Instagram Elect the President?

Barak Oba­ma is bet­ting that its not what is said but what is seen that mat­ters. The Oba­ma cam­paign has cho­sen Instra­gram as its pre­ferred bat­tle ground in a fer­vent bid to secure the youth vote. Every minute of every day 3600 images are uploaded to

Google is the official king of online advertising

Google’s share val­ue has hit an all-time high, calm­ing Wall Street jit­ters about the search giant’s abil­i­ty to adapt to mobile inter­net access and social net­work­ing. On Mon­day, Google shares soared by $15.39 to $749.38, a new pin­na­cle rep­re­sent­ing a mas­sive 30 per­cent ($75 billion)

Facebook’s New 12 Member Marketing Fraternity

  12 com­pa­nies have just been award­ed exclu­sive mem­ber­ship in a club with almost 1 Bil­lion con­stituents. On Thurs­day, Sep­tem­ber 20th, Face­book award­ed the 12 best social mar­ket­ing tool and ser­vice providers with a new title of “Strate­gic Pre­ferred Mar­ket­ing Devel­op­er,” like a mem­ber­ship to

SumZero — the new kid on the social media block

New social media arrival Sum Zero is set to cor­ner a niche zone of the mar­ket by offer­ing a meet­ing place and sound­ing board for investors from around the world. In a devel­op­ment almost cal­cu­lat­ed to whet the inter­ests of the job­bing con­tent man­ag­er and social

The rocketing rise of SoundHound

The music-iden­ti­­fi­­ca­­tion busi­ness sud­den­ly has an heir-appar­ent, as rel­a­tive new­com­er Sound­Hound has made a giant stride toward the throne cur­rent­ly occu­pied by Shaz­am. In news that will grab the atten­tion of every dis­cern­ing busi­ness devel­op­ment asso­ciate, chief rev­enue offi­cer and chief tech­nol­o­gy offi­cer, SoundHound —

Mobile advertising agencies must show they take privacy seriously

Indus­try experts are warn­ing that mobile adver­tis­ing agen­cies must clear­ly demon­strate their com­mit­ment to con­sumer pri­va­cy if they are to secure new busi­ness. As mobile phones adver­tis­ing explodes with the bur­geon­ing uptake of smart­phones, so peo­ple are grow­ing more wary of what hap­pens to their

Ad-tech firm requires job applicants to pass 100-question exam

New York based ad-tech agency “Col­lec­tive” have announced they require job appli­cants to pass an exam as part of their recruit­ment process. The 100-ques­­tion mul­ti­­ple-choice exam has been devised by the Inter­ac­tive Adver­tis­ing Bureau.  If it proves a suc­cess oth­er online adver­tis­ing agen­cies are expected