A bright new star in the world of e‑commerce is poised to rise with the immi­nent launch of BidX­cel, the new mar­ket­ing wing of e‑commerce solu­tions firm XcelBids.

Xcel­Bids offers prod­ucts, ser­vices, shop­ping and enter­tain­ment to a world­wide mar­ket and its new mar­ket­ing con­cept is intend­ed to rev­o­lu­tion­ize the Net­work Mar­ket­ing and e‑commerce arenas.
Word of the new ser­vice has trav­eled fast through the indus­try grapevine: pri­or to its launch, BidX­cel has already gar­nered thou­sands of pre-registrants.

Just about every for­ward-think­ing e‑commerce man­ag­er, web con­tent man­ag­er and e‑commerce ana­lyst will find their ears prick­ing up at this devel­op­ment. Ini­tial­ly, BidX­cel will offer three cat­e­gories of auc­tion – the peren­ni­al­ly pop­u­lar Pen­ny Auc­tion, Unique Low­est Bid and Unique High­est Bid.
In addi­tion, it will fea­ture a mas­sive online store with a dizzy­ing array of prod­ucts to appeal to a glob­al cus­tomer market.

Inno­vat­ing in a high­ly inno­v­a­tive market

This is the lat­est in a series of inno­va­tions in the e‑commerce mar­ket­place. We report­ed recent­ly on Wal-Mart’s high­ly suc­cess­ful new search tool, Polaris, which is based on seman­tics tech­nol­o­gy and ensures far greater rel­e­van­cy and accu­ra­cy for cus­tomer search results.

Home Depot has also been prov­ing itself inven­tive­ly adapt­able in the e‑commerce mar­ket, recent­ly clos­ing its Big Box stores in Chi­na in favor of the vast online home improve­ment mar­ket in the coun­try. The firm’s own research has shown that, unlike the U.S. mar­ket, bricks-and-mor­tar home improve­ment stores just don’t appeal to Chi­nese con­sumers, where­as vir­tu­al stores most cer­tain­ly do.

The birth of a new giant?

BidX­cel is cer­tain­ly think­ing big, and has plans to expand from its HQ in Den­ver to mul­ti­ple cor­po­rate offices across the globe. It’s the brain­child of two high­ly cre­ative indus­try vet­er­ans: Andrew Brack­en and David Hofer, who between them have 40 years of expe­ri­ence in retail, e‑commerce and inter­net tech­nol­o­gy, hold­ing exec­u­tive posi­tions in giant firms such as Wal-Mart, AT&T, Microsoft and Intel.

David Koern­er, the company’s attor­ney (a legal crack­er­jack with over 25 years of expe­ri­ence in e‑commerce, includ­ing work with giants like Herbal­ife), said, “The founders and exec­u­tive team are ded­i­cat­ed to the long term dura­bil­i­ty of the com­pa­ny. We plan to be always dili­gent and metic­u­lous in main­tain­ing the high legal stan­dards and ethics set forth by any gov­ern­ing agencies.”

Such tren­chant eth­i­cal com­mit­ments look set to pay off.