Start-up ad agency Sequential Media has announced that is has jettisoned the cookie and dumped other standard tracking mechanisms like fingerprinting and IP addresses in favor of its newly patented “Crowd Targeting™” technology. In a move that will excite every advertising sales manager and search
Startup social media analytics firm Tellagence could be about to revolutionize how companies target their messages on social networks thanks to its unique “relationship analysis” algorithms Sorting the wheat from the chaff As any content manager or social media manager can testify, a good deal of
A San Francisco start-up wants to put the commerce in F- Commerce. These days, the big f‑word on Facebook is “F‑commerce,” or, in two words, “Facebook Commerce.” As weakening of the stock has shown, Facebook may not be as valuable as everyone initially thought, due
Struggling news aggregation app Taptu must have thought all of its Christmases had come at once following its acquisition by European newsfeed monetization and RSS company MediaFed and now the pair are planning to take on established reader apps including Flipboard and Pulse. It’s long been
A new mobile broadband service is about to be publicly tested courtesy of FreedomPop, the startup that launched its manifesto last year promising free wireless broadband for all. The beta version provides 500MB of free data each month, with revenue coming from a range of other
Online publishing agencies are failing to capitalize on the burgeoning mobile market, according to the latest Content and Trends Census from the Association of Online Publishers (AOP). While more consumers than ever before are accessing content via tablets and smartphones, ad revenues simply aren’t moving
Does your block make the grade? That’s a question you will actually be asking yourself in the near future, at least if the recent venture BlockAvenue takes off. The new company from Boston’s Dogpatch Labs recently raised $200,000 from angel investors and is set on
A new companion app aimed at enhancing the viewing experience has entered the mobile marketplace, but will Zeebox succeed in an arena where many execs are still making their minds up about the benefits of second screen? 1.5 million downloads and 300,000 – 400,000 unique views per month, along with an eight-digit investment from BskyB in the
Staples have just announced a major new push into the world of e‑commerce, taking a leaf out of Amazon’s book and diversifying its product offerings in the process. The move, which will alert the attention of many an intrepid e‑commerce manager, web content manager and