The term “big data A/B testing” is almost guaranteed to induce a throbbing sensation in the temples of the average product manager. Vitally necessary but complicated and tedious, most product managers will go running for the nearest engineer or IT administrator for help. But a
Would Carl Icahn would be buying up all the Streaming Video if it were a company? 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion, according to ComScore Video Metrix. The race is
Candidates looking for media jobs may do well to consider the mobile advertising industry if they’re after a bright future. That’s certainly one of the implications of recent comments by Foursquare CRO Stephen Rosenblatt, who believes that advertisers who don’t embrace the burgeoning uptake of
A top social media company is looking for Social Media Sales Director that has a passion for style and culture.StyleCaster Media Group is the social media company for people that have a passion for style and culture. This disruptive digital media company empowers style enthusiasts
Ayesha Mathews-Wadwha, the founder and creative director of the digital branding micro-agency “PixInk”, has been sharing her views on the changing habitat of online advertising agencies. Even creative art directors and copywriters harbor an inner conservative (with a small ‘c’) which resists change; but according
Mobile advertising agencies may be interested in a brand new “breaking news” iPhone app. Circa1605, craftily named after the year the world saw its first newspaper, has developed an app specifically designed for smartphone users who like to keep abreast of the news without all
After wowing donors at Kickstarter last year to such an extent that it went away with over $10 million in investment, Pebble has finally started shipping its smart wristwatch, which has been hitting doorsteps for a few weeks now. E‑commerce managers and e‑commerce analysts wanting
Randy Kilgore, the new Chairman of the Interactive Advertising Bureau, has been sharing his views on the future of digital advertising: there, he opines, “three fundamental truths” which everyone involved in generating online advertising sales needs to be aware of. That’s not just advertising sales
Summary: The Affiliate Marketing Manager will be responsible for increasing acquisitions, managing media partner relationships and building online campaigns with our production team. You will be accountable for all online marketing activities for multiple products in key markets in the USA and Canada, and, activities