Could Native Advertising be a waste of money? “…you may not want to tell anyone but if my client has a great story to tell or something interesting to say we can get it placed with journalists. If they don’t have anything interesting to say they
It is no secret amongst those holding media jobs in the mobile advertising industry that consumer packaged good marketers have been slow to adopt the channel; however, new research by Millennial Media and comScore suggests that this assumption is yesterday’s news. Things are changing fast:
At the 2013 Ad Age Digital Summit it was impossible to go more than 5 minutes without hearing the words mobile phone, Smartphone or tablet. If you are a Business Development Manager, Social Media Manager or Digital Marketing Manager, Mobile Phones are or will become
It’s official: all the hard work put in by art directors, copywriters and account managers at their online advertising agencies has paid off. US digital advertising revenue soared by 15.5% in 2012, leaping from 2011’s total of $31.7 billion to $36.6 billion. Trumping 2011 The figures are
E‑commerce managers trying valiantly to attract customers to their websites can now go out to them with their wares instead, thanks to a clever new platform from BuyReply. BuyReply lets customers purchase items from e‑merchants without having to visit their websites. Here’s how it works
Business development managers with a keen eye on their agency’s online advertising sales might want to cast a nervous glance in the direction of Russell Simmons, the brains behind the groundbreaking hip-hop label Def Jam and clothing brand Phat Farm. He and his long-time business
If you are a social media manager or a community manager, you need to know a secret: a new iOS social app is enchanting a vast – and constantly expanding – army of users and has just caught the attention of some serious investors. Whisper
Abbott and Costello look for a sales job to pay their rent. But while this was a comedy sketch, Abbott and Costello were actually great salespeople. Their sales skills were rooted in comedy. They knew exactly how to engage the audience and make them laugh.
Things are looking bright for website optimization startup Optimizely, which offers easy A/B testing for companies’ websites using a visual interface (that means no engineering or coding). It’s just raised Series A funding of $28 million – the kind of sum to cause any product