E‑commerce managers trying valiantly to attract customers to their websites can now go out to them with their wares instead, thanks to a clever new platform from BuyReply.
BuyReply lets customers purchase items from e‑merchants without having to visit their websites. Here’s how it works – e‑commerce managers and e‑commerce analysts are going to love it.
Covering all bases
Let’s take the example of someone who wants, say, a stylish new pair of training shoes. An ad appears on TV and they see the very shoes they’re after. Enter BuyReply: it simply prompts the viewer with a broadcast message accompanying the ad to ‘text trainers to 0400 100 100’ to buy the product.
The beautiful thing is that these calls to action can be deployed in all other media – catalogs, magazines, newspapers, radio, storefronts, you name it. If it’s a point a where merchant might incite a purchase, BuyReply’s got it covered. There’s no need to download and install an app in order for buyers to make use of it.
Users respond to ads in any of the media the advertiser chooses to promote it Twitter, email, SMS, QR code, and so on. Other startups such Chirpify, Ribbon and Soldsie have used social media for selling e‑products; however, BuyReply is the first to cover all bases, allowing e‑commerce via text and email from offline media as well as in-stream social transactions.
An e‑commerce manager’s dream
Sitting between merchant and consumer, BuyReply effectively offers a one-click purchasing solution on mobile or web — and it appears to have done so without treading on Amazon’s toes with its patented one-click checkout.
Customers must verify their mobile number using a six-digit passcode and they must click on a link when they first sign-up to BuyReply. Thereafter, they set up their BuyReply virtual wallets, which resemble Amex’s Serve, Visa’s V.me and MasterCard’s PayPass, and will be directed to the merchant’s site when they make their purchase to fill in their details. The item will already be in their carts. Shoppers need only do this once, at the point of initial purchase
In tests, BuyReply has found that its service yields engagement 25 times higher than other app-based technologies. Having just raised $1 million in seed-funding, this little startup can expect plenty of enquiries from very interested e‑commerce managers.