Here’s a question which might exercise the grey matter of the average e‑commerce manager and e‑commerce analyst: what’s best — to focus or broaden? Let’s be a bit clearer. In the massive fashion and retail e‑commerce space, does it pay to focus on your own
No experienced business development manager would dispute that internet advertising has seen explosive growth. In the 90’s, when the term “online advertising sales” was still relatively incomprehensible and static banner ads ruled the day, it was probably impossible for most ordinary mortals to foresee the
Social media managers and community managers will be familiar with an unwavering pattern: only a small proportion of their community members actively create. Now Potluck, a new link-sharing service, aims to break through this, converting “lurkers” into creators, thanks to the launch of an iPhone
Every now and then a tech product comes out of the shadows of beta and sets off a wave of Pavlovian salivation amongst jobbing product managers. A startup software service Bitcasa’s new offerings will almost certainly activate those salivary glands like a prize steak before
Victor Malachard, the CEO and founder of the hugely successful mobile advertising startup Adfonic, has been explaining why this corner of Adland needs specialization, not generalization. Responding in VentureBeat to a recent guest post by Turn’s CEO Jonathan Gardner, Malachard takes issue with Gardner’s view
Readers in mobile advertising media jobs who are familiar with these pages will be aware that we tend to favor news about up and coming little companies, rather than Adland’s bigger jungle beasts. But today, we find ourselves bringing news of both types of critter:
It’s always heart-warming for the jobbing art director and account manager to hear of an advertising startup that appears to be going from strength to strength. Seasoned veterans holding media jobs in Adland may recall earlier experiences of working for advertising startups with affection –
As most e‑commerce managers with a passing acquaintance with the clothing industry will know, retailers specializing in low-cost clothing were shaken recently by tragic events in Bangladesh, the source of many such items. More than 1,200 people lost their lives in factory accidents there. For
Every hardworking business development manager likes to see gratifying online advertising sales generated by his agency’s creative talent; but what he doesn’t like to see are piracy websites enjoying any revenues from those ads. Thanks to a new “best practice” initiative, which has been embraced