So what’s new this week – LIVE Video broadcasting. It’s the next step for the democratization of media.
The reality is not everyone will broadcast regularly, everyone doesn’t blog either, but the truth of the matter is folks spend hours watching TV and texting each other, plain and simple! Why is this important you ask? DUH, because livestreaming makes content seem urgent and relevant like no other medium.
Everything, and I mean EVERYTHING seems way more important in real-time. Let’s think about all the mediums that have evolved over the past 15 years thanks to instantaneous publishing. Text – Blogger, WordPress and Medium. Photos – Flickr, Instagram. Recording – Soundcloud, Podcasts. Video – Youtube, Vine, Snapchat. This being only a tip of the icing.
Mobile has changed everything, such as portability. You can just record in a bedroom and not just a studio. Higher quality video thanks to stronger mobile networks, better cameras, and quantifiable social audiences. The supreme question after all of this is who is going to deliver it?
Presently we have two companies, one which didn’t exist beyond two weeks ago. Meerkat and Periscope. First, Meerkat created a broadcasting interface that works with twitter. You don’t really need to do anything except create the content and post, Twitter does the rest. Product Hunt gave it props, thereby generating tons of users across the spectrum. People have used it for gallery tours, pet funnies, sunsets, you name it. Works very well with Twitter’s goal “To give everyone the power to create and share ideas and information instantly, without barriers.”
It might not be perfect yet as a product, but it is building a substantial community appeal and it’s building that appeal day by day, it’ll only get bigger and stronger.
Then you have a company called Periscope, which is a streamlined livestreaming app that is way below the radar. Some have said it’s one of the best apps they’ve used in a long while! Now here is the interesting fact, Twitter is in talks to buy them for $100 million. So either way it looks like Twitter is on the front of making live-streaming a definite feature for their property.
With this, expect Youtube, Facebook, even Twitch to get on board. Snapchat is already doing the one to one video streaming, why not offer live broadcasts, right?
Get on board if you have any interest whatsoever, video is going to dominate, but you knew that. Go and look into these two companies, someone is bound to float to the top.