They are looking for a Senior Growth Hacker Chicago with experience leading a small team from Zero to 500,000 customers in 24 months. They don’t even have a functioning website yet, but if the CEO isn’t trying to fire you on day one, you don’t have what it takes. You’ll be tasked with developing and executing “growth hacks” (both short and long term) to help drive new visitors to their site and converting them to long term customers.
You’ll have a proven track record in user acquisition leveraging free or low cost channels and be obsessed with gathering relevant data to help grow our customer base. In a perfect world you’ll also have experience in competitive intelligence gathering in the loyalty/golf industry. The overall goal is to do whatever has to be done to generate maximum user acquisition.
So who is the ideal Growth Hacker?
They want you to invent new ways of marketing Golfmiles to drive new customers. You’ll be developing and executing growth hacking marketing strategy to drive new trial user acquisitions. Ability to analyze key funnel metrics: understand what is working and not working and be able to easily and clearly demonstrate best opportunity for ROI. Study market opportunities and key trends in order to drive high volume organic traffic. Understand, study and manage the conversion funnel.
Proven Growth Hacking experience with evidence of creating ROI. Analytics and forecasting experience: evidence of analyzing data such as web analytics to make marketing decisions. Expert knowledge of SEO, SEM, Blogging, Email Marketing, Referral Marketing and Social Marketing. Be able to work fast with a detail-oriented and results focused approach. Ability to lead the team and also roll up your sleeves and get your hands dirty day to day; lead by example. Strong communicator — demonstrated understanding that sharing information and knowledge is critical for success.
Here’s what Golfmiles has to say about the service they offer:
Golfmiles.com is an online community giving golfers of all levels the opportunity to purchase quality golf experiences from some of the top courses in Ireland. So whether you’re a keen golfer, a beginner getting to grips with the game, or a parent interested in a family day out at a golf club, the golf experiences presented to you as a registered user of golfmiles.com will be tailored specifically to your personal golf profile.