DigitasLBi exists to help brands embrace the creative and technological changes revolutionizing all aspects of their business. To do this requires a unique culture capable of supporting diverse talent. DigitasLBi is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning advertising, as Manager of Search Marketing, you’ll oversee the strategic components of an integrated SEM campaign, including Paid Search and SEO. They use data-driven insights to guide their work, but also believe in a healthy dose of spirited storytelling. Paving the way for this is their powerful Search Marketing team, determined to transform the marketing landscape. Right now, they’re looking for a strong Manager to help lead the charge.
Who is the ideal Search Marketing Manager for DigitasLBi?
Do you have the knowledge and passion for the latest trends and platforms in social and mobile, including geo-social (LBS), media seeding, the Facebook Open Graph and more. Experience with Social/Digital listening, tools, approaches to measurement/metrics, reporting, etc. Proven ability to perform in-depth analysis, compile and interpret results. Occasional travel required, experience with PR, outreach. Excellent writing skills and extensive knowledge of social platforms: Twitter, Instagram, Facebook.
You’ll work with the Digitas SEM capability team to establish performance metrics, report results and foster client and vendor relationships. Day to day, your responsibilities will include Spearheading the development of program strategies and analyses for clients (e.g., target audience recommendation, geographic targeting, timing/scheduling strategy). Writing and delivering media strategies, and overseeing the translation of these strategies into final media recommendations. Ensuring that media deliverables meet and align with client goals and objectives. Evaluating and recommending the most effective campaign approach to fulfill client objectives. Prioritizing teamwork, delegating responsibilities and developing analysts for advancement. Overseeing budgeting process and allocation/negotiation with internal account teams.
What does DigitasLBi have to say about the their company?
We have 40 offices in 25 countries, each one helping to upend and redefine the landscape of strategy, creativity, media and technology. We’re pumped about the accolades we’ve earned – cue Titanium Lions, Gold Pencils and making LinkedIn’s Most InDemand Employer List of 2014 – but what energizes us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing creative, day after day.