Dig­i­tasLBi exists to help brands embrace the cre­ative and tech­no­log­i­cal changes rev­o­lu­tion­iz­ing all aspects of their busi­ness. To do this requires a unique cul­ture capa­ble of sup­port­ing diverse tal­ent. Dig­i­tasLBi is a high­ly-caf­feinat­ed play­ground where bril­liant minds come togeth­er to make bold, award-win­ning adver­tis­ing, as Man­ag­er of Search Mar­ket­ing, you’ll over­see the strate­gic com­po­nents of an inte­grat­ed SEM cam­paign, includ­ing Paid Search and SEO. They use data-dri­ven insights to guide their work, but also believe in a healthy dose of spir­it­ed sto­ry­telling. Paving the way for this is their pow­er­ful Search Mar­ket­ing team, deter­mined to trans­form the mar­ket­ing land­scape. Right now, they’re look­ing for a strong Man­ag­er to help lead the charge.

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Who is the ide­al Search Mar­ket­ing Man­ag­er for DigitasLBi?

Do you have the knowl­edge and pas­sion for the lat­est trends and plat­forms in social and mobile, includ­ing geo-social (LBS), media seed­ing, the Face­book Open Graph and more. Expe­ri­ence with Social/Digital lis­ten­ing, tools, approach­es to measurement/metrics, report­ing, etc.  Proven abil­i­ty to per­form in-depth analy­sis, com­pile and inter­pret results. Occa­sion­al trav­el required, expe­ri­ence with PR, out­reach. Excel­lent writ­ing skills and exten­sive knowl­edge of social plat­forms: Twit­ter, Insta­gram, Facebook.

You’ll work with the Dig­i­tas SEM capa­bil­i­ty team to estab­lish per­for­mance met­rics, report results and fos­ter client and ven­dor rela­tion­ships. Day to day, your respon­si­bil­i­ties will include Spear­head­ing the devel­op­ment of pro­gram strate­gies and analy­ses for clients (e.g., tar­get audi­ence rec­om­men­da­tion, geo­graph­ic tar­get­ing, timing/scheduling strat­e­gy). Writ­ing and deliv­er­ing media strate­gies, and over­see­ing the trans­la­tion of these strate­gies into final media rec­om­men­da­tions. Ensur­ing that media deliv­er­ables meet and align with client goals and objec­tives. Eval­u­at­ing and rec­om­mend­ing the most effec­tive cam­paign approach to ful­fill client objec­tives. Pri­or­i­tiz­ing team­work, del­e­gat­ing respon­si­bil­i­ties and devel­op­ing ana­lysts for advance­ment. Over­see­ing bud­get­ing process and allocation/negotiation with inter­nal account teams.

A four-year degree and 5 to 7 years of paid search expe­ri­ence (SEO and cre­ative agency expe­ri­ence pre­ferred). Strong famil­iar­i­ty with the dig­i­tal envi­ron­ment and a clear under­stand­ing of media plan­ning and buy­ing process (mul­ti-chan­nel knowl­edge and DART search exper­tise pre­ferred). Strong under­stand­ing of media research tools – you know their strengths/weaknesses, and when and how to effec­tive­ly use them. Keen atten­tion to detail and an ana­lyt­i­cal approach to achiev­ing objec­tives. Great tech­ni­cal skills and work­ing knowl­edge of HTML, JavaScript, etc. Strong abil­i­ty to under­stand client objec­tives and how they trans­late into search and media strate­gies. Stel­lar com­mu­ni­ca­tion and pre­sen­ta­tion skills – you’re poised, artic­u­late and con­vinc­ing. Will­ing­ness to trav­el as need­ed – you’re open to new places, new faces and new ideas.

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What does Dig­i­tasLBi have to say about the their company?

We have 40 offices in 25 coun­tries, each one help­ing to upend and rede­fine the land­scape of strat­e­gy, cre­ativ­i­ty, media and tech­nol­o­gy. We’re pumped about the acco­lades we’ve earned – cue Tita­ni­um Lions, Gold Pen­cils and mak­ing LinkedIn’s Most InDe­mand Employ­er List of 2014 – but what ener­gizes us most is the peo­ple we work with, the clients we work for and the nev­er-end­ing chal­lenge that con­fronts us: Pro­duc­ing amaz­ing cre­ative, day after day.