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The Streaming Video Arbitrage of Online Video

The Streaming Video Arbitrage of Online Video

Would Carl Icahn would be buy­ing up all the Stream­ing Video if it were a com­pa­ny?  178 mil­lion Amer­i­cans watched 33 bil­lion online con­tent videos in Feb­ru­ary, while the num­ber of video ad views reached 9.9 bil­lion, accord­ing to Com­Score Video Metrix. The race is

How and why mobile advertising is coming of age

Can­di­dates look­ing for media jobs may do well to con­sid­er the mobile adver­tis­ing indus­try if they’re after a bright future. That’s cer­tain­ly one of the impli­ca­tions of recent com­ments by Foursquare CRO Stephen Rosen­blatt, who believes that adver­tis­ers who don’t embrace the bur­geon­ing uptake of

media startup Stik.com raises $2.3 million in Series A funding

Job­bing social media man­agers and com­mu­ni­ty man­agers may find the sto­ry behind the Detroit-based social media start­up Stik.com an inspir­ing one. Giv­en that it’s just secured Series A fund­ing total­ing $2.3 mil­lion, it’s clear­ly doing some­thing very right. A small idea leads to big suc­cess Strik’s

Ooyala co-founder explains why streaming video will draw online advertising spend

Online adver­tis­ing sales gen­er­at­ed by stream­ing video con­tent will grow sub­stan­tial­ly in impor­tance and invest­ment over the next few years. That’s the ver­dict of Bis­mar­ck Lepe, co-founder of online video con­tent pro­duc­er and video ana­lyt­ics start­up, Ooy­ala.  A word of warn­ing before pro­ceed­ing; new research from