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Welcome to Media Jobs: Companies & People

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Ann Handley – Marketer, Writer, Wearer of Cool Glasses and All About Content

Ann Han­d­ley is all about con­tent. If it’s not worth say­ing, don’t say it and go out and find some­thing that is worth say­ing and that will sup­port your brand and mar­ket­ing efforts at the same time. As chief con­tent offi­cer for Mar­ket­ing­Profs it’s Ann’s job to get a han­dle on blog­ging, pod­casts, video and writ­ten con­tent and show her clients how to get the most out of their online mar­ket­ing strat­e­gy. She’s def­i­nite­ly a fig­ure worth watch­ing if you’re in media jobs. Where’d It All Start? Han­d­ley is a dig­i­tal vet­er­an, with over 13 years expe­ri­ence man­ag­ing con­tent and help­ing busi­ness­es and indi­vid­u­als devel­op rela­tion­ships with their clients through the clever use of infor­ma­tion. An alum­ni of Sim­mons Col­lege and for­mer free­lance cor­re­spon­dent at the Boston Globe and asso­ciate edi­tor at Banker and Trades­man, she’s also the co-author of ‘Con­tent Rules: How to Cre­ate Killer Blogs, Pod­casts, Videos, Ebooks, Webi­na­rs (and More) That Engage Cus­tomers and Ignite Your Busi­ness’ and she has a pas­sion for using emerg­ing new media tools and tech­nol­o­gy to devel­op and add val­ue. But how does she think mar­keters can make sure they stay rel­e­vant in a world that’s gone social and tech crazy? She…

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Gary Vaynerchuk and the warmth of social media

Out­spo­ken? Arro­gant? Just plain crazy? What­ev­er you might think of Gary Vayn­er­chuk, there’s no deny­ing he’s a great expo­nent of sim­ple, pared down social media mar­ket­ing. CEO of Vayn­er­Me­dia, Gary Vayn­er­chuk began his dig­i­tal career by set­ting up the online arm of his par­ents’ wine busi­ness, winelibrary.com, tak­ing turnover from $3 mil­lion in 1997, to $45 mil­lion just eight years lat­er He’s a social supre­mo who is def­i­nite­ly one to watch for any­one in media jobs. By read­ing up on the indus­try, gain­ing as much expe­ri­ence as he could and mak­ing him­self indis­pens­able to wine buffs every­where, Gary’s wineli­brary is still going strong thanks to his com­mit­ment to devel­op­ing the busi­ness and his endear­ing­ly infor­mal style. Since set­ting up wineli­brary, Vayn­er­chuk took every­thing he learnt and cre­at­ed Vayn­er­Me­dia, a com­pa­ny that helps For­tune 500 com­pa­nies ‘find their social media voice’. But don’t be fooled into think­ing that Gary Vayn­er­chuk is a hard-head­­ed mar­keter who’s all about the quick buck. In fact, the oppo­site is true. In It for the Long Term Vayn­er­chuk was born in the for­mer USSR in the small town of Babruysk. He emi­grat­ed with his fam­i­ly to the US in 1978 and he and his par­ents set­tled…

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Social Media Marketing? It’s Elementary According to Scott Monty

Scott Mon­ty. Glob­al dig­i­tal and mul­ti­me­dia com­mu­ni­ca­tions man­ag­er for one of the biggest com­pa­nies in the world and Sher­lock Holmes fanat­ic. He’s also par­tial to a spat or two in pub­lic. If there’s one per­son any­one in media jobs should be pay­ing atten­tion to it’s Scott Mon­ty. He’s the guy in charge of social media mar­ket­ing for Ford Motor Com­pa­ny and has been described by Ford CEO Alan Mulal­ly as ‘a vision­ary’, while he’s also been referred to as ‘an unstop­pable force of nature’ and ‘the best cor­po­rate social media lead on the plan­et’. Praise indeed. But as you will dis­cov­er, Mon­ty is not a hum­ble man, and nor does he favour hid­ing his light under a bushel… Face­book Fun Towards the end of 2012, Gen­er­al Motors, Ford’s arch neme­sis announced it would be pulling the plug on its $10 mil­lion Face­book ad bud­get. Rather than keep­ing qui­et and main­tain­ing a dig­ni­fied silence, while beaver­ing away and mak­ing head­way as his fiercest rival slunk off the edge of the dig­i­tal land­scape, Mon­ty seemed more than hap­py to stick the knife in. And give it a twist. He has near­ly 90,000 fol­low­ers on Twit­ter, and they all read this: “It’s all…

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Peter Naylor – A Man Spearheading the Digital Advertising Age

As Exec­u­tive Vice Pres­i­dent for dig­i­tal media sales at NBC, Peter Nay­lor has helped some of the biggest online brands nav­i­gate the chop­py waters of the dig­i­tal rev­o­lu­tion and steer their way to suc­cess. Any­one in media jobs should keep their eye on Nay­lor if they want to devel­op suc­cess­ful careers. NBC.com, CNBC.com, SyFy.com, Bravotv.com, USAnetwork.com and iVil­lage are just some of the online out­fits whose ad sales Nay­lor takes care of and he was at the fore­front of the launch of the Uni­ver­sal Audi­ence Plat­form, a ‘first par­ty’ online net­work of over 20 NBCU dig­i­tal prop­er­ties with a reach of more than 60 mil­lion unique users every month. Where’s He From? As well as head­ing up the ad sales for some pret­ty big prop­er­ties, Peter Nay­lor is also charged with lead­ing the sales efforts of some bur­geon­ing dig­i­tal plat­forms around social TV includ­ing BravoNow, NBCLive, SyFy­Con­nect, Oxy­gen­Live and Sun­day Night Foot­ball Extra, as well as opti­miz­ing each one for mobile and tablet devices. Pri­or to his role at NBC, Nay­lor led sales for iVil­lage prop­er­ties, where he was respon­si­ble not only for the sales team as well as forg­ing new part­ner­ships and new rev­enue streams for the com­pa­ny. iVil­lage…

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Guy Kawasaki – the Evangelist Who Heard the Apple Angels Singing

He was one of the lucky few; one of the found­ing fathers of Apple, get­ting a job straight out of col­lege through his roomie Mike Boich. Guy Kawasa­ki cred­its his Apple expe­ri­ence with many great things, but most­ly for the chance to work for one of the world’s most excit­ing com­pa­nies and carve out a career as one of the first true dig­i­tal pio­neers. If you want to make your mark and you’re on the look­out for media jobs, Kawasaki’s lead is one you might want to fol­low. Cur­rent­ly Kawasa­ki, who was born in Hawaii, is founder of Garage Tech­nol­o­gy Ven­tures and co-founder of Alltop.com, an online mag­a­zine rack giv­ing users easy access to the web’s most pop­u­lar top­ics, but he wasn’t always at the fore­front of online inno­va­tion. From Hon­olu­lu to Sil­i­con Val­ley Born in 1954 in one of the tougher neigh­bour­hoods of Hon­olu­lu, Guy Kawasa­ki attend­ed Iolani School, which he states gave him a ‘fan­tas­tic and for­ma­tive edu­ca­tion’. He has par­tic­u­lar­ly fond mem­o­ries of his Eng­lish teacher who, he believes, would have been shocked to learn that he’s writ­ten 10 books. After grad­u­at­ing Iolani in 1972, Kawasa­ki made the jour­ney to Stan­ford where he grad­u­at­ed with a major…

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