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Advertising

Hedge funds — a new product for the Madison Avenue touch?

Online adver­tis­ing agen­cies could be about to mar­ket hedge funds if a rule pro­posed by the Secu­ri­ties and Exchange Com­mis­sion (SEC) receives pub­lic endorse­ment. As wide­ly fore­cast, SEC Com­mis­sion­ers have vot­ed to seek pub­lic con­sul­ta­tion on remov­ing near­ly 90 years of restric­tions on hedge fund

Digital Advertising Trends to Watch in the Next 12 Months

What tech­nol­o­gy trends might be on the hori­zon? This past June, the Com­Score inter­net research firm pre­sent­ed data show­ing that mobile users of smart­phones and tablets will sur­pass desk­top users by 2014. This is con­sis­tent with a 2010 Mor­gan Stan­ley pre­dic­tion that mobile will outpace

Cheil Worldwide Spends $50M to Go Global

Cheil World­wide solid­i­fied its glob­al pres­ence in the adver­tis­ing world with the $50 mil­lion pur­chase of North Car­oli­­na-based McK­in­ney. Accord­ing to Tanz­i­na Vega of the New York Times, McK­in­ney will keep its name, but with the pur­chase, the suc­cess­ful adver­tis­ing com­pa­ny becomes part of Cheil

Little Caesars Pizza Says ‘Go Away,’ Seriously!

Lit­tle Cae­sars Piz­za is test­ing the safe bound­aries of adver­tis­ing neg­a­tive psy­chol­o­gy with its ad cam­paign, plead­ing and warn­ing con­sumers not to call the restau­rant at a par­tic­u­lar phone num­ber or pro­vide a per­son­al email address. Play­ing on the well-known human pat­tern that curios­i­ty will

Ross Levinsohn

What’s Next For Ross?

Things nev­er stay still in the hurly-burly that is dig­i­tal media, and just this week Yahoo announced that inter­im CEO Ross Levin­sohn is set to walk fol­low­ing the appoint­ment of Google’s Maris­sa May­er. This is the sec­ond time he has been passed over for the

Mobile Advertising

3 Mobile Advertising Companies to Watch

The mobile adver­tis­ing indus­try is bare­ly off of its train­ing wheels, but mar­ket infor­ma­tion is clear­ly pre­sent­ing how much poten­tial there is to make prof­its. While true, if one mar­ket has had unpre­dictable growth it has been mobile adver­tis­ing, and this is in part due

Mobile Advertising

Trends to Watch Now in Mobile Advertising

This year’s Glob­al Mobile Awards are a real sign of the times, with mobile plat­forms ever-increas­ing in use and pop­u­lar­i­ty and mobile adver­tis­ing com­pa­nies fac­ing explo­sive rates of growth. The mar­ket of mobile adver­tis­ing is grow­ing extreme­ly quick­ly, with the US mobile ad indus­try expected