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Advertising

Quartz – aimed at the elite, but will it pay?

Atlantic New Media’s lat­est busi­ness title, Quartz, is only avail­able in a dig­i­tal for­mat, designed pure­ly for mobile and tablets, and the tar­get audi­ence is strict­ly elite, com­pris­ing Inter­na­tion­al busi­ness lead­ers who demand the high­est qual­i­ty infor­ma­tion to help them nav­i­gate the mine­field that is

Can eXelate’s magic touch extend to audience creation?

Fol­low­ing a $12 mil­lion cash injec­tion, dig­i­tal tech­nol­o­gy firm eXe­late look set to move online adver­tis­ing up a gear by using big data to ‘cre­ate’ audi­ences for savvy online mar­keters. This lat­est Series C fund­ing will allow glob­al expan­sion and allow eXe­late to devel­op the

Online ad startup drops cookies for behavioral ad targeting

Start-up ad agency Sequen­tial Media has announced that is has jet­ti­soned the cook­ie and dumped oth­er stan­dard track­ing mech­a­nisms like fin­ger­print­ing and IP address­es in favor of its new­ly patent­ed “Crowd Tar­get­ing™” tech­nol­o­gy. In a move that will excite every adver­tis­ing sales man­ag­er and search

Google is the official king of online advertising

Google’s share val­ue has hit an all-time high, calm­ing Wall Street jit­ters about the search giant’s abil­i­ty to adapt to mobile inter­net access and social net­work­ing. On Mon­day, Google shares soared by $15.39 to $749.38, a new pin­na­cle rep­re­sent­ing a mas­sive 30 per­cent ($75 billion)

Ad-tech firm requires job applicants to pass 100-question exam

New York based ad-tech agency “Col­lec­tive” have announced they require job appli­cants to pass an exam as part of their recruit­ment process. The 100-ques­­tion mul­ti­­ple-choice exam has been devised by the Inter­ac­tive Adver­tis­ing Bureau.  If it proves a suc­cess oth­er online adver­tis­ing agen­cies are expected

The Singapore Online Ad Explosion

A surge in Sin­ga­pore ads is adding buoy­an­cy to online mar­ket­ing as the indus­try exceeds the S$100m, or $107m USD, mark for the first time. A joint study by the Inter­ac­tive Adver­tis­ing Bureau South­east Asia Sin­ga­pore Chap­ter and the Media Devel­op­ment Author­i­ty shows a marked