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Advertising

Tablets Get Their Own Ads Thanks to Mojiva

With a reach of over one bil­lion devices and with over 270 mil­lion of those devices based in the US, mobile ad cam­paign spe­cial­ists Moji­va have decid­ed to tar­get ads just at tablets. There are around 40 mil­lion tablets in the US at present, and

Internet advertising revenues climb to $17 billion

Data from the Inter­ac­tive Adver­tis­ing Bureau shows that online adver­tis­ing sales rev­enue for the first half of 2012 surged by 14 per­cent, achiev­ing a record-break­ing high­point of $17 bil­lion. The growth, which occurs in the con­text of ini­tia­tives to improve com­mu­ni­ca­tions between ad agen­cies and

Twitch Makes Videogames the New Sports

Can a Video game get high­er rat­ings than the Super Bowl? This may soon become a real­i­ty. Coun­tries like Korea and Japan have already been fea­tur­ing video game tour­na­ments as enter­tain­ment, with peo­ple reg­u­lar­ly flock­ing to phys­i­cal venues, tele­vi­sions and their com­put­ers to watch the world’s

Palate, the new specialist culinary shop, enters Adland

For­mer Saveur pub­lish­ing exec­u­tive Mer­rii Lee Kingsly is switch­ing careers to head a new ad agency spe­cial­iz­ing in the culi­nary mar­ket. Sched­uled to be launched short­ly in New York, the new ven­ture – “Palate” – is the brain­child of the gener­ic, Texas-based agency FKM. The

Omnicom reveals revenue share venture with mobile ad firm Amobee

Details of a unique rev­enue shar­ing joint-ven­­ture are emerg­ing between the mighty ad hold­ing com­pa­ny, Omni­com, and the up-and-com­ing mobile adver­tis­ing firm Amobee. Adver­tis­ing jug­ger­naut Omni­com owns a pletho­ra of promi­nent agen­cies, includ­ing TBWA, DDB and BBDO, and its pact with Amobee marks a striking

Omnicom reveals revenue share venture with mobile ad firm Amobee

Details of a unique rev­enue shar­ing joint-ven­­ture are emerg­ing between the mighty ad hold­ing com­pa­ny, Omni­com, and the up-and-com­ing mobile adver­tis­ing firm Amobee. Adver­tis­ing jug­ger­naut Omni­com owns a pletho­ra of promi­nent agen­cies, includ­ing TBWA, DDB and BBDO, and its pact with Amobee marks a striking

New strategic partnership announced between StrikeAd and AdMobius

The world of mobile adver­tis­ing has tak­en an evo­lu­tion­ary leap for­ward with a new part­ner­ship between two high­ly inno­v­a­tive mobile start-ups, StrikeAd and AdMo­bius. StrikeAd, found­ed in 2010 by mobile adver­tis­ing crack­er­jack Alex Rah­man, quick­ly attract­ed a good deal of invest­ment with its unique Demand

Taken to TASC: improving ad agency/tech startup communication

Four high fly­ing exec­u­tives from top online adver­tis­ing agen­cies have launched a new ini­tia­tive which promis­es big improve­ments to the often fraught rela­tion­ships between ad agen­cies and tech star­tups. The Tech­nol­o­gy, Adver­tis­ing and Start­up Coun­cil or TASC is the brain­child of three New York-based digital