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Advertising sales managers and business development managers alike have a shared interest in enhancing their agency’s online advertising sales and, thanks to OnScroll, a new startup from across the pond, they now have a groundbreaking new toy to play with to achieve that aim. The grandaddy
Ayesha Mathews-Wadwha, the founder and creative director of the digital branding micro-agency “PixInk”, has been sharing her views on the changing habitat of online advertising agencies. Even creative art directors and copywriters harbor an inner conservative (with a small ‘c’) which resists change; but according
Mobile advertising agencies may be interested in a brand new “breaking news” iPhone app. Circa1605, craftily named after the year the world saw its first newspaper, has developed an app specifically designed for smartphone users who like to keep abreast of the news without all
Randy Kilgore, the new Chairman of the Interactive Advertising Bureau, has been sharing his views on the future of digital advertising: there, he opines, “three fundamental truths” which everyone involved in generating online advertising sales needs to be aware of. That’s not just advertising sales
Online advertising sales generated by streaming video content will grow substantially in importance and investment over the next few years. That’s the verdict of Bismarck Lepe, co-founder of online video content producer and video analytics startup, Ooyala. A word of warning before proceeding; new research from
A leadership of veterans There can’t be many art directors, copywriters and account managers around who would balk at the chance to work in in the San Franciscan sun; and, as from this week, that sundrenched progenitor of startup online advertising agencies has yet another
For an ad shop that hasn’t yet reached its tenth birthday, 72andSunny is heading straight through the stratosphere with its latest client, Google Chrome. The internet leviathan is reported to have chosen the agency for a new campaign on its browser, even though much of
Spending on internet advertising will quadruple in the next five years as technology drives it from being the adworld’s little sibling to the industry’s Big Daddy, taking half of the total global advertising spend by 2018. This is the bold forecast of Google Inc.’s Chief Business
How can mobile advertising agencies deliver the most effective mobile advertising campaigns in the age of screen fragmentation? That’s a question at the forefront of Ed Haslam’s mind. The senior VP of marketing with San Francisco-based video ad-tech firm YuMe recently visited London for the
Art directors, copywriters and account managers alike are united in one overarching quest: to create great ads for their online advertising agencies. But one up-and-coming ad shop from Kansas City believes that many are getting it seriously wrong, creating bad online ads that put people