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Up-and-coming business development managers may dream of one day seeing their startup achieve the online advertising sales success of industry leviathans like R/GA but, according to digital marketing high-flyer Peter Kim, size doesn’t always matter. Too slow Kim has just bid farewell to the International
Streaming music giant Spotify has just appointed Droga5 to take care of its creative duties, with a view to broadening its appeal from tech and music loyalists to a more mainstream audience. Droga5’s stratospheric success It’s sometimes hard to remember that Droga5, now one of
Advertisers are about to find that cross-platform advertising will be a whole lot easier, thanks to sweeping changes to the way Google intends to sell mobile ads. Mobile advertising agencies will now be spared the laborious process of submitting different strategies for different devices –
Business savvy advertising sales managers are increasingly boosting online advertising sales by tuning in to the growing shift in consumer viewing habits toward video. According to research firm eMarketer, the explosion in devices capable of displaying online video lies behind the move, driving spending on
Doughty copywriters and art directors who’d like to see their online advertising agencies aim for the Super Bowl have some top insider advice to chew over, thanks to Venables Bell & Partners co-founder Paul Venables. VB&P has produced some dazzling spots at the Super Bowl
ff Venture Capital, CIT, Idea Fund Partners, Cloud Power Fund, Piedmont RIA and TechStars are amongst the investors who clubbed together to inject seed funding worth $1.8 million into Virginia-based tech startup, Distil.It. The increasingly successful little firm, which promises to protect business websites from
Innovative online advertising agencies may find themselves with a new bauble to play with, thanks to the latest category to be added to this year’s Cannes Lions International Festival of Creativity. Shops putting their names forward for the Festival will now need to decide whether
US advertising sales managers and business development managers with an eye to successful online advertising sales may be interested in a brouhaha which has broken out across the pond in France. Just seven days after French ISP “Free” took all of its ads off Google
Wired may yet be the first “crossover” publication. While digital ads represented over 45% of its ad revenue, Wired’s print circulation of 800,000 is still quite strong. It’s been reported that half of its total ad revenue in the last quarter of 2012 came from digital. Digital
Twitter and Facebook may be the behemoths of the social media world, but startups Instagram and Tumblr enjoyed a very agreeable year in 2012, give or take a few banana skins along the way. Despite dark forebodings amongst some pundits that the social media bubble was