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Advertising

ZenithOptimedia predicts mobile ad spend explosion

Peo­ple work­ing in media jobs for mobile adver­tis­ing agen­cies could be for­giv­en for feel­ing a lit­tle con­fused by two new adver­tis­ing expen­di­ture fore­casts. ZenithOp­ti­me­dia has tak­en a bull­ish­ly opti­mistic view of the com­ing three years, pre­dict­ing that mobile adver­tis­ing will expand to 36 per­cent of

David Droga shares his views on what works in advertising

New­bie art direc­tors or account man­agers in Adland can always use a lit­tle sage advice. Thank­ful­ly, one of the wis­est, David Dro­ga, founder and cre­ative chair­man of one of the USA’s most suc­cess­ful young agen­cies, New York-based Droga5, has been shar­ing his views about the