Finding a doctor at short notice can really hurt — that’s why a group of entrepreneurs from San Francisco have taken it upon themselves to create a mobile app that provides a pain free solution.
At a time when ‘Obamacare’ has been dominating headlines, co-founder Ari Tulla says the app was designed to be something of a ‘vendetta against the broken healthcare system.’ The BetterDoctor app helps individuals immediately locate physicians close to their location, and hands the power back to the patients by sorting the medical professionals listed using a complex ranking algorithm.
Diagnosis – rapid growth
The start-up is backed by $2.6 million of funding from SoftTechVC, 500 Startups and Burrill & Co, and now has the details of over one million physicians in its database, covering 60 different medical professions. Founded by former Nokia employees, Ari Tulla and Tapio Tolvanen — with simplicity and ease of use at the forefront of their minds — the iPhone and Android apps have experienced startling growth, after launching in September with just 5,000 doctors signed up to the database. Four million people have used the site to find the perfect health professional for their needs, with one million now using it each month. The BetterDoctor team has also begun to expand rapidly, and now has 21 people on staff.
An injection of mutual appeal
One of the keys to success for the app is the fact that it’s designed to appeal to both consumers and medical professionals alike. Physicians are encouraged to take ownership of their profile on the app, and officially ‘verify’ themselves. The founders point out that some doctors who are listed on the service have already had more than 10,000 views registered on their profiles, so the app can provide an effective platform for physicians to get their services known through a targeted mobile advertising model. Mobile advertising agencies take note, the app’s founders say it’s crucial that they remain committed to providing balanced results, and that the app fundamentally avoids unfairly “rewarding doctors who pay the most, but might not be of good quality.”