Ad industry leviathan Federated Media has just announced that it’s putting its direct display ad business out to pasture. In news guaranteed to grab the attention of every advertising sales manager and business development manager working in Adland, FM’s move heralds a major change in
Jivox, the startup ad tech firm with a flair for multi-screen interactive video ads, has announced a new platform with the potential to simplify mobile phones advertising radically. Put simply, it offers instant compatibility with newly released iOS gadgets, the iPhone 5 and the Apple
New York City startup LocalVox is embarking on a potentially stratospheric trajectory after securing a $7.5 million Series A investment last week and acquiring fellow startup Postling. The combination, as any chief revenue officer or business development associate will see, looks set for a very
To combat long waits at Walmart check out lines, the company is testing a new smartphone mobile app checkout system at some of its stores. Customers would scan their items with their phone and then bring everything to a self checkout counter for payment. Walmart
When are web users bypassing Google for Amazon? When they are searching for products. Why search in Google for products that are on Amazon? It gets even more significant when mobile comes into play. Using Amazon’s mobile app shoppers can buy at Amazon right from