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All posts by Rachel Cardway

Quartz – aimed at the elite, but will it pay?

Atlantic New Media’s lat­est busi­ness title, Quartz, is only avail­able in a dig­i­tal for­mat, designed pure­ly for mobile and tablets, and the tar­get audi­ence is strict­ly elite, com­pris­ing Inter­na­tion­al busi­ness lead­ers who demand the high­est qual­i­ty infor­ma­tion to help them nav­i­gate the mine­field that is

Can eXelate’s magic touch extend to audience creation?

Fol­low­ing a $12 mil­lion cash injec­tion, dig­i­tal tech­nol­o­gy firm eXe­late look set to move online adver­tis­ing up a gear by using big data to ‘cre­ate’ audi­ences for savvy online mar­keters. This lat­est Series C fund­ing will allow glob­al expan­sion and allow eXe­late to devel­op the

MediaFed Planning to Outperform Flipboard Following Taptu Buy Out

Strug­gling news aggre­ga­tion app Tap­tu must have thought all of its Christ­mases had come at once fol­low­ing its acqui­si­tion by Euro­pean news­feed mon­e­ti­za­tion and RSS com­pa­ny Medi­aFed and now the pair are plan­ning to take on estab­lished read­er apps includ­ing Flip­board and Pulse. It’s long been

Zeebox

Is Mobile the Future of TV?

A new com­pan­ion app aimed at enhanc­ing the view­ing expe­ri­ence has entered the mobile mar­ket­place, but will Zee­box suc­ceed in an are­na where many execs are still mak­ing their minds up about the ben­e­fits of sec­ond screen? 1.5 mil­lion down­loads and 300,000 – 400,000 unique views per month, along with an eight-dig­it invest­ment from BskyB in the

Barack Obama

Will Instagram Elect the President?

Barak Oba­ma is bet­ting that its not what is said but what is seen that mat­ters. The Oba­ma cam­paign has cho­sen Instra­gram as its pre­ferred bat­tle ground in a fer­vent bid to secure the youth vote. Every minute of every day 3600 images are uploaded to