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All posts by Cheryl Ross

Omnicom reveals revenue share venture with mobile ad firm Amobee

Details of a unique rev­enue shar­ing joint-ven­­ture are emerg­ing between the mighty ad hold­ing com­pa­ny, Omni­com, and the up-and-com­ing mobile adver­tis­ing firm Amobee. Adver­tis­ing jug­ger­naut Omni­com owns a pletho­ra of promi­nent agen­cies, includ­ing TBWA, DDB and BBDO, and its pact with Amobee marks a striking

HooteSuite’s new command center brings mission control to businesses

The pop­u­lar Van­cou­ver based social media dash­board Hoot­Suite is unveil­ing a com­pre­hen­sive new “Com­mand Cen­ter” prod­uct, which will give enter­pris­es a mas­ter con­trol for man­ag­ing real-time social media con­ver­sa­tions con­cern­ing their brand. Com­mu­ni­ty man­agers and social media man­agers of all stripes will be intrigued by the

Omnicom reveals revenue share venture with mobile ad firm Amobee

Details of a unique rev­enue shar­ing joint-ven­­ture are emerg­ing between the mighty ad hold­ing com­pa­ny, Omni­com, and the up-and-com­ing mobile adver­tis­ing firm Amobee. Adver­tis­ing jug­ger­naut Omni­com owns a pletho­ra of promi­nent agen­cies, includ­ing TBWA, DDB and BBDO, and its pact with Amobee marks a striking