A vibrant, interesting and relevant social media strategy is at the forefront of every business’s thoughts at the moment, and the benefits of success in this area can be huge. If limited manpower, and resources are available, however, managing the strategy effectively – and reaping
‘Security’ is the word on everyone’s lips at the moment, following Edward Snowden’s revelations of indiscriminate snooping from the US and UK governments. The leaks have provided a reminder that companies operating online need to think seriously about how secure their data is. That being
In a move bound to pique the interest of forward thinking community managers everywhere, Falcon Social, a social media management platform that’s run out of Copenhagen, has announced a big funding injection for its profile-raising ambitions in the US. The funding round is being led by
Creatives and other pros who hold media jobs in mobile advertising agencies don’t need any lectures on the crucial role of ad-buying tools and analytics in this complex market; which is why they might like to know a little more about New York-based startup Run,
What should a senior art director do when faced with a brilliant young graduate student whose thesis project nearly blew digital ad targeting to pieces? Run? Hide? Nope: hire her. Inside the tent That’s exactly what Jeff Anderson, the co-executive creative director of New York ad agency