‘Security’ is the word on everyone’s lips at the moment, following Edward Snowden’s revelations of indiscriminate snooping from the US and UK governments. The leaks have provided a reminder that companies operating online need to think seriously about how secure their data is. That being the case, if you’re a social media manager, you’re sure to be interested in software from start-up, MyPermissions, which offers a neat way to regain control of your social media channels and prevent online embarrassments.
What’s accessing your accounts?
MyPermissions was founded 18 months ago after CEO, Olivier Amar, had his account hacked and found he couldn’t revoke the offending app’s permission to post in his name. In response, he created the software to help users control who/what has access to their social media accounts. MyPermissions yesterday extended its full service to Twitter, meaning users will now be informed as to exactly what software and apps have permission to access their account in real time.
In social media we trust
Trust is key when running a business and communicating with customers. For this reason, the consequences of a hacking incident can be especially damaging. A clear example of this was seen when the Associated Press’s stock fell by 1% after fake tweets about an explosion at the White House were sent from its account following a hacking. With 250,000 Twitter accounts also affected by a Twitter hacking incident earlier this year, the need for businesses to protect their accounts from malicious software and apps is stronger than ever before.
MyPermissions became an online success story after crowd funding efforts saw it raise $1 million in seed funding. It’s available as a browser add on, and also on smartphones. The software is designed to prevent embarrassing incidents from occurring, by providing social media users with a simple way to see and manage which applications have access to their accounts. It also aims to provide peace of mind for anyone who is representing their company’s image and brand through social media channels, by allowing them to revoke permissions from shady apps. Of course, the software does not completely protect accounts from hackings, but it does represent a step towards a more secure social media operation.