Manhattan-based mobile advertising startup Locket is adding a new twist to its user engagement strategy: asking mobile viewers to vote on the ads they see. Mobile advertising — a new approach to targeting People with media jobs in mobile advertising agencies might be a little baffled
New York-based ad tech firm Eyeview, which recently raised $8.1 million in Series C, is the kind of company that art directors and account managers beavering away in online advertising agencies like. It lends a personalized touch to online videos, and unlike other personalized advertising
New York-based startup Food52, the crowdsourced cookery website co-founded by food writer Merril Stubbs and erstwhile New York Times food editor Amanda Hesser, moved into the e‑commerce space this month with the launch of its new online shop, “Provisions.” Marrying an online shop to web
Mobile advertising will account for 59.6 per cent of all US digital ad spending by 2017, representing a massive increase from the mere 2.1 per cent it attracted in 2010. So says eMarketer, in its latest estimates on US advertising spending which track a fundamental shift
It’s a familiar story: you take a call from a guy in company X who wants to talk business, but the brief conversation you have yields little more than the basic information. Well, if forewarned truly is forearmed, then savvy product managers will doubtless be