When a tech startup announces a major expansion on three fronts simultaneously, you don’t have to be a master product manager to know that its product is taking off. Smartphone tech startup Square, whose free credit card reader facilitates easy and secure mobile payments, is
Anyone with enough experience of media jobs in mobile advertising agencies will be aware that, by the time that a startup has appointed its first VP of national sales, its prospects will be looking promising. And, just five months after being founded, Manhattan-based mobile phones
No seasoned account manager or art director would dispute that driving online advertising sales for clients is a big priority in Adland; but it’s not the only objective to consider. A recent worldwide study by research company Econsultancy found that different channels are used by
Manhattan startup Birchbox has proven in its first two years of existence that a subscription-based e‑commerce model can really work. And now, innovation-seeking e‑commerce analysts will be interested to hear, it’s taking to the clouds. Literally. Subscription to beauty discovery The idea behind the company
Analysts from the Publicis-owned New York advertising agency ZenithOptimedia have produced new figures showing that global ad spend this year is on course to reach a total of $503 billion – an expansion of 3.5 per cent. But hardworking U.S. business development managers may be