Adroit e‑commerce managers are increasingly aware of the marketing power of user-generated photos and videos – which is why they may be interested in the progress made by the New York-based B2B service Olapic, whose technology platform helps agencies, e‑retailers and publishers to integrate user-created
The jobbing business development manager seeking to expand agency business will very shortly be able add Instagram to the list of sites for placing ads. The free photo sharing app, which was acquired by Facebook in April last year, is proceeding with its gentle approach
As any experienced social media manager can tell you, when a two-year-old social startup manages to raise $13 million in investment, it’s probably doing something seriously right. Like, for example, New York-based Magisto, creators of an ingenious social video editing app, which has just bagged
If you’re in real estate, how do you go about marketing a building that’s still under construction? A building no prospective tenants or purchasers can look at? Well, Manhattan-based tech startup Floored has a solution: launched in January this year, its proprietary technology takes high-resolution
Anyone with any experience of media jobs in mobile advertising agencies can confirm the existence of a stubborn difficulty in this corner of Adland: mobile advertising spend might be rising rapidly, but garnering metrics to assess its efficacy is an exceedingly tricky business. But one