Chartbeat sets out to improve native advertising with new metrics suite
New York ad tech startÂup ChartÂbeat is unveilÂing a new prodÂuct to add to its real-time anaÂlytÂics arseÂnal, a develÂopÂment which should perÂsuade even the most skepÂtiÂcal prodÂuct manÂagÂer that it’s seriÂous about its aim to improve the metÂrics for gaugÂing how well native adverÂtisÂing is doing.
